Aviation

Emirates launches NFTs and soars into the metaverse

Emirates will soon be launching NFTs and metaverse experiences for both customers and employees.

The airline today unveiled its plans to build brand experiences in the metaverse, alongside both collectible and utility-based NFTs, with launch planned for the coming months and development already underway. 

Emirates also announced the planned repurposing of its Emirates Pavilion at the Expo 2020 site into a centre for innovation, bringing talent from all over the globe to bring to life the airline’s future-focused projects including those relating to the metaverse, NFTs and Web3. 

HH Sheikh Ahmed bin Saeed Al Maktoum, chairman and chief executive, Emirates airline and Group said: “Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection.

“We are excited about the opportunities in the digital space of the future and are committing a significant investment in financial and resourcing terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies.”

Emirates continues to engage with industry partners on its Web3 strategy, and recruit talent for its pipeline projects.

This isn’t their first foray into the digital realm, either – Emirates introduced web virtual reality (VR) technology on emirates.com and the Emirates app more than 5 years ago, offering a 3D, 360-degree view of its cabin interior experiences onboard. 

Customer can explore their seats before checking in online with the 3D seat map, and prospective customers can book their preferred seats from within the 3D environment.  

This technology is compatible with all devices without the need for external applications or plug-ins. 

Last year, it became the first airline to launch its own VR app on the Oculus store, offering users accurate, life size and interactive cabin interior experiences onboard Emirates’ flagship A380 aircraft and Boeing 777-300ER Gamechanger aircraft.

For instance, users can “pick up” items from the onboard lounge, “turn on” the shower in the shower spa, or close the private suite doors behind them. They can even explore the cockpit. 

At the Emirates Pavilion during Expo 2020 Dubai, the most popular attraction amongst the “future of commercial aviation” themed experiences was the VR journey showcasing future aircraft cabin interiors.



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