Emirates have launched new ad campaign promoting the airline and their home Dubai to the soundtrack of legendary British rock band, Queen.
The US$15 million global campaign, A World of Good Times, aims to inspire travel and promote the Emirates network, and features the iconic soundtrack “Don’t stop me now” by British rock band Queen.
The hit single released in 1978 is, according to science, the most uplifting or “feel-good” tune on the UK charts in the past 50 years.
The ad features Emirate’s key destinations and onboard features, becoming a visual story tale that shows “a picture within a picture” of the airline’s connection to Dubai.
“Dubai offers a great experience at our world-class airport, and the city has become a top global destination because it continually invests to bring new attractions and supporting infrastructure for international visitors,” Boutros Boutros, Emirates’ Divisional Senior Vice President for Corporate Communications, Marketing and Brand said.
“At Emirates we believe that people, regardless of their backgrounds, have a strong desire to travel and experience the world for themselves. They want to be inspired, to discover, and to have fun.”
“That is why we chose to use the Queen soundtrack, and a creative approach that was uplifting and energetic, to remind people of the excitement of travel.”