Emirates launches $15m rock ‘n’ roll ad

Emirates launches $15m rock ‘n’ roll ad

Emirates have launched new ad campaign promoting the airline and their home Dubai to the soundtrack of legendary British rock band, Queen.

The US$15 million global campaign, A World of Good Times, aims to inspire travel and promote the Emirates network, and features the iconic soundtrack “Don’t stop me now” by British rock band Queen.

The hit single released in 1978 is, according to science, the most uplifting or “feel-good” tune on the UK charts in the past 50 years.

The ad features Emirate’s key destinations and onboard features, becoming a visual story tale that shows “a picture within a picture” of  the airline’s connection to Dubai.

2

“Dubai offers a great experience at our world-class airport, and the city has become a top global destination because it continually invests to bring new attractions and supporting infrastructure for international visitors,” Boutros Boutros, Emirates’ Divisional Senior Vice President for Corporate Communications, Marketing and Brand said.

“At Emirates we believe that people, regardless of their backgrounds, have a strong desire to travel and experience the world for themselves. They want to be inspired, to discover, and to have fun.”

“That is why we chose to use the Queen soundtrack, and a creative approach that was uplifting and energetic, to remind people of the excitement of travel.”

Check the ad out here:

Latest News

  • Cruise

Princess Cruises unveils Sanctuary Collection, Star Princess to sail Alaska in 2026

From the sunny port of Barcelona, the Sun Princess welcomed worldwide media aboard for an update on what’s new and what’s next for Princess Cruises today, 23 April. The setting also doubled as the official naming ceremony for Princess’ first sphere class ship which was live streamed around the ship for all guests to enjoy. […]

  • News

Collette special offers across peak northern summer season

Global tour operator Collette has announced a series of special offers on selected dates across a range of tours in the peak northern hemisphere 2024 summer season. Greece The offers include ‘Greece & Its Islands’ features classics such as the Parthenon as well as the picturesque islands of Mykonos and Santorini. A saving of $700 […]

  • Aviation
  • News

Air India and All Nippon codeshare between the two countries

Air India and All Nippon Airways have signed a codeshare agreement connecting their networks. The new commercial partnership will provide more travel opportunities for customers of both India’s leading global airline and the largest Japan’s largest carrier. Effective from 23rd May, the Air India and All Nippon Airways agreement will see passengers fly to their […]

  • News

A&K offers minimum 18 weeks paid parental leave

A&K Travel Group will now provide a minimum of 18 weeks paid parental leave for both care-givers, setting a new standard for the travel industry. By providing 18 weeks of paid time off for all new parents, regardless of gender, A&K Travel Group is not only enabling parents to spend valuable time with their newborns […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]