Travel Agents

Dubai Mega Famil gets upgrade to ‘Ultimate’

Hannah Edensor

Agents rejoice, for Emirates and Dubai Tourism are back with the ultimate in agent famils.

Off the back of three successful years of the Mega Famil, the dynamic duo will again be joining forces to showcase the airline and the destination to a large group of Aussie and Kiwi travel agents.

No longer considered just mega, the ‘Ultimate Emirates Dubai Famil 2015’ will take place in May, with more than 300 agents in tow.

Some of Australia’s top-selling Dubai agents will be invited from the May 13 to 19, while across the ditch, agents will travel between May 10 and 17.

The decision to evolve from the Mega Famil to become the Ultimate Emirates Dubai Famil 2015 was made due to the sheer scale, points of difference and the success of the previous events.

CULTURE - Sikka Art Fair in Al Fahidi
Sikka Art Fair in Al Fahidi

“Over the past three years we’ve taken many agents over to experience Dubai and this year we wanted to bring it to the next level,” Emirates’ divisional VP for Australasia Rob Gurney said.

“This will be the biggest group we’ve ever brought to Dubai and we are incredibly excited that we are going to take agents to see firsthand what a growing number of Australian and New Zealand travellers are experiencing when exploring our ever changing hub city.”

Taking the mega famil to the ultimate level, Dubai Tourism’s Asia Pacific director Julie King said the famil will reach new heights this year.

“Agents each have individual accommodation in luxury hotels for 5 nights and take part in a fun, experience-based trip with many exciting and competitive components. This allows them to see Dubai through the eyes of their customers,” she said.

“Dubai is a vibrant city that is continually changing and evolving, therefore each year there are always many new areas to explore.

“We are delighted to have on board the Address Hotels and Resorts, Atlantis The Palm, Dubai, and Jumeirah Hotels & Resorts as our platinum partners, Arabian Adventures, Shangri La Hotel, Dubai, Sheraton Dubai Creek Hotel & Towers & Sheraton Grand Hotel Dubai, Taj Dubai, The Oberoi, Dubai as Gold Partners and Fairmont The Palm as our Welcome Reception Partner.”

The itinerary will include five days for agents to familiarise themselves with the destination, and get amongst Dubai’s culinary and cultural diversity, attractions and both old and new experiences on offer.

ATP Water Sports_0015

To top off the new itinerary, agents will take part in a discovery “MyDubai Day” with innovative challenges at some of Dubai’s unique attractions, culminating with a celebration event and prizes.

At the completion of the Ultimate Famil, 14 premium sellers from across Australia and New Zealand will take part in a specialised itinerary to showcase the luxury elements of the city.

These lucky agents will be premium top-sellers of both Dubai and Emirates, with agents drawn from each Aussie state, as well as NZ.

The exclusive four-day program will demonstrate the resorts, culinary experiences and attractions that meet the needs of the Business and First Class market, with Burj Al Arab, Al Maha Desert Resort & Spa and Sofitel the Palm teaming up for this leg of the program.

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