Aviation

Dragonair rebrands itself as Cathay Dragon

Amy Bryant

Dragonair is today officially rebranded as Cathay Dragon.

This brings the award-winning airline closer to Cathay Pacific in a launch that will provide customers with a more seamless travel experience across the airlines’ respective regional and international networks.

 At an unveiling ceremony at the newly-named Cathay Dragon House, the airline’s headquarters in Hong Kong, Cathay Dragon Chief Executive Officer Algernon Yau said: “This is a momentous day in the history of Cathay Dragon and I am excited about the future of the airline and the fresh opportunities that our rebranding brings. As we align more closely with Cathay Pacific, new prospects will open up on multiple fronts enabling us to become stronger and thrive in this intensely competitive industry.”

catha

The airline’s customers also joined in the launch celebration at a separate event at Hong Kong International Airport, which involved Cathay Dragon pilots, cabin crew and ground staff at a specially-arranged ceremony. Local celebrity Nicholas Tse was also on hand to welcome Cathay Dragon passengers at the departure gate with an assortment of treats from his Chef Nic’s Cookie Cha Chaan Teng range. In a newly formed partnership with the widely acclaimed singer-actor (and now culinary aficionado), Cathay Dragon will carry Chef Nic’s Cookies in all classes for selected periods and flights as part of the rebranding celebration.

The Dragonair-to-Cathay Dragon brand conversion process started earlier this year following an initial rebranding announcement in January. The most visible change to date, which has received an overwhelmingly positive response from passengers, has been the progressive introduction of the new Cathay Dragon livery, which includes the iconic Cathay ‘brushwing’ logo, serving as a strong visual association to the integrated airline group that offers an expansive regional and international network.

cath

The rebranding will introduce both airlines to a wider audience, from the growing inflow of overseas passengers who are more familiar with the Cathay Pacific brand, to the increasingly large numbers of Cathay Dragon passengers from Mainland China. Cathay Dragon, which last year won the title of the World’s Best Regional Airline in the Skytrax World Awards for an unprecedented fourth time, has been a wholly owned subsidiary of Cathay Pacific since 2006. Over that time the two airlines have built up significant synergy, and have improved their customer products substantially, enhancing their cabins, seats and inflight entertainment with a view to greater brand alignment.

The business of connecting its customers through each other’s networks has been an overwhelming success for Cathay Dragon and Cathay Pacific, with many millions of passengers a year choosing to fly on both airlines. By being more closely aligned, the airlines are better equipped to deliver on their brand promise of a “Life Well Travelled”, ensuring that all customers enjoy a consistently premium experience at every stage of their journey.

From today, passengers will be greeted with the new Cathay Dragon identity at check-in desks, boarding gates and lounges across the airlines’ networks, from crew uniforms to boarding passes. The airline’s website will become fully integrated into a single shared website with Cathay Pacific in early 2017.

cathhh

Passengers will also enjoy a more unified brand experience, from aircraft interiors and inflight services, such as pillows and blankets, seating, entertainment and meals, to the Marco Polo Club loyalty programme. In addition, the G16 lounge in Hong Kong, which is currently undergoing an extensive renovation, will reopen as a group lounge in 2017.

Cathay Dragon, which operates a fleet of 42 passenger aircraft serving 52 destinations, has earned a well-deserved reputation built on its distinctive Chinese culture and hospitality. And while the rebranding brings many new benefits to its customers, the airline will retain its contemporary Chinese character. This especially applies to the cuisine it serves.

h

Partnerships with renowned Chinese restaurants and local delicacies, such as Chef Nic Cookies Cha Chaan Teng range, in addition to seasonal menus – offering poon choi, winter melon soup, crab roe dishes and hot pot rice at certain times of the year, will characterise Cathay Dragon’s inflight dining experience. Similarly, Cathay Dragon’s reputation for excellence in service standards will remain.

Seamless connectivity, increased customer convenience, an enhanced travel experience at every stage of the journey – an exciting new era in the history of Cathay Dragon has officially been launched.



SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Tourism

Travel industry stalwart dominates World Spirit Awards with gin championing Aussie landscapes

If delicious gin, supporting Aussie businesses and promoting domestic travel are relevant to your interests (and we should hope all three are) this one is for you.

Share

CommentComments

Wholesalers

Travel veteran launches unique tour operator

Travel industry veteran and former tour leader Kristina Wilson has launched her very own tour operator, offering trips with a twist.

Share

CommentComments

Events

Travel DAZE speaker Anna Marsden from Great Barrier Reef Foundation chats purposeful travel

We caught up with Anna Marsden to discuss purposeful travel, saving coral reefs, and unwinding on a nice long haul flight.

Share

CommentComments

News

Japan to allow more group tours from next month

Japan beginning to re-open means travel fanatics can stop living vicariously through manga comics and start downloading their favourite anime for the nine-hour flight.

Share

CommentComments

Aviation

WATCH: United Airlines worker brawls with former NFL player

We would never condone violence, but we think if you’re going to fight a passenger maybe pick someone who isn’t a former athlete next time.

Share

CommentComments

Aviation

Qantas cuts capacity, hints at fare rise in response to fuel prices

Has the prospect of spending $2.50 a litre on petrol this week got you in hysterics? Qantas can relate.

Share

CommentComments

Travel Agents

Flight Centre taps Melissa Elf as MD for corporate travel division

After a quarter of a century in the travel industry, Elf is taking over Flight Centre’s corporate travel arm. No word yet on who is taking the legs.

Share

CommentComments

Wholesalers

Dennis Bunnik crashes Europe tours to celebrate restart of summer season

The joint-CEO of Bunnik Tours has joined travellers for a quick jaunt to Europe, because who says clients are the only ones who get to enjoy the travel restart?!

Share

CommentComments

Hotels

DayAway lands in Australia

The online booking site is here to show Aussies that you no longer have to trawl through your travel a directory for somewhere to stay.

Share

CommentComments

Tourism

Catalan Tourism Board launch grand tour and announce alliance with FC Barcelona

If witnessing FC Barcelona beat some Aussies in a football game last night wasn’t enough Catalonian culture for you, maybe consider a nice tour through the Catalonian country side to really take it in!

Share

CommentComments

Hotels

Jackson Hole reveal what’s new for the Winter 22/23 season

If it’s been 2 and a half years since you’ve been skiing then Jackson Hole have you sorted with a variety of new adventures on offer this year.

Share

CommentComments

Events

Get to know one of our incredible Travel DAZE speakers, Dr. Karl! Tickets are going fast!

Travel DAZE is fast approaching and we have Australia’s most loved clever person gracing us with an incredible talk on the psychological benefits of travel.

Share

CommentComments