Aviation

Domestic air travel on the rise, with one generation leading the way

New research from Roy Morgan shows that the domestic airline travel industry in Australia is growing strongly, up by 7 per cent from a year ago to over 8.46 million domestic air travellers in the year to March 2019.

There has been a growth in customer patronage across all six of Australia’s leading domestic airlines and competition is close between the three leaders Qantas, Virgin Australia and discount operator Jetstar.

Qantas leads the way with over 4.3 million domestic customers in the last year, up 3.9ppts on a year ago, ahead of Jetstar which has enjoyed growth of 13.3ppts and now has more than 4 million and Virgin Australia with even stronger growth of 15.9ppts and has closed the gap on its two leading rivals with almost 3.8 million domestic customers.

Gen X are Australia’s leading domestic flyers – ahead of Millennials.

Analysing Australia’s domestic airline customers by generation shows Gen X are Australia’s leading domestic air travellers numbering some 2.31 million ahead of 2.04 million Millennials and 1.96 million Baby Boomers. Nearly half of Gen X, 47 per cent, has travelled via a domestic airline in the last year.

Source: Roy Morgan Single Source Australia, November 2018 - April 2019. Base: Australians 14+ who have used a domestic airline in the last 12 months (n=2,604).
Source: Roy Morgan Single Source Australia, November 2018 – April 2019. Base: Australians 14+ who have used a domestic airline in the last 12 months (n=2,604).

As Australia’s leading domestic air travellers Gen X comprise the largest share of customers for most of Australia’s leading airlines including Qantas (30 per cent), Virgin Australia (28 per cent), Jetstar (28 per cent), QantasLink (35 per cent) and REX/Regional Express (36 per cent).

The sole exception is Tigerair for whom 37 per cent of their customers are Millennials – a higher reliance on any one generation than any other airline.

SEE WHAT PEOPLE ARE SAYING

Comments are closed.

Tourism

John O’Sullivan on Experience Co.’s reset, travel’s recovery and Westbury’s “appalling” comments

by Huntley Mitchell

Travel Weekly has gone one-on-one with Experience Co. CEO and former Tourism Australia boss John O’Sullivan. As in interview him – not verse him in an online game of chess or Battleship.

Share

CommentComments

Aviation

Labor senator calls for corporate watchdog to investigate Rex

Rex is facing a possible probe from Australia’s corporate watchdog, after its deputy chairman revealed plans for the airline to expand capital city services without informing the ASX.

Share

CommentComments

Cruise

Australian Border Force extends cruise ban by three months

Those of you who had clients ready and raring to sail out by mid-June may want to prepare a stiff drink before reading this.

Share

CommentComments

Hotels

Hotel investor Jerry Schwartz proposes helipad for Sofitel Darling Harbour

The prominent Aussie hospitality identity has launched the bold proposal to help revive Sydney’s tourism and conventions profile.

Share

CommentComments

Travel Agents

STUDY: Investing in additional staff training critical for travel industry’s future workforce

Investing in extra training will not only engage staff, but it will also prepare them for the changing landscape of travel, according to new research.

Share

CommentComments

Destinations

South Australia’s pubs and cinemas to seat 80 people from June, as WA plans eased regional travel restrictions

by Christian Fleetwood

The moves from each state come as Jacinda Ardern weighs in on the Australian state border row, which she said would need to be sorted out before the trans-Tasman bubble gets the green light.

Share

CommentComments

Aviation

Aviation Wrap: Air NZ shrinks exec team, Etihad’s new Sydney-London route + MORE

This week’s Aviation Wrap is a bit like that Two-Face character from Batman comics and movies, in that it’s got both good and bad sides to it.

Share

CommentComments

Travel Agents

Weekly webinar series to connect agents and suppliers

If you enjoy drinking coffee and having a yarn with your fave suppliers, you’re going to want to get in on this one.

Share

CommentComments

Wholesalers

G Adventures extends suspension of trips, launches another agent challenge

Although international travel is still off the table for the immediate future, G Adventures is keeping agents busy with the launch of a new challenge.

Share

CommentComments

Tourism

Giants in need: How the dependency on tourism endangers the wellbeing of captive elephants

by Dr Jan Schmidt-Burbach

Despite the fundamental ethical concerns of using elephants in tourism, it can be very profitable and in normal times pays for their upkeep. But what if tourists stop coming altogether?

Share

CommentComments

Hotels

Woman dies after falling from balcony at Sydney hotel

by Huntley Mitchell

In other news, Gold Coast detectives have charged three men with murder following the death of a 19-year-old man at a Surfers Paradise holiday apartment complex over the weekend.

Share

CommentComments

Tourism

Government’s $60bn JobKeeper cost error could see program extended for tourism sector

by Christian Fleetwood

Amid industry calls for its extension, underspending on the federal government’s JobKeeper scheme could be good news for the tourism sector.

Share

CommentComments