Destinations

Destination NSW spruiks its wares in Aquabumps series

New South Wales’ dramatic coastlines and humbling desert landscapes will be on full show as part of a new content partnership between Destination NSW and content creator Eugene Tan.

Produced in partnership with the NSW Government as part of the Feel New South Wales campaign, Tan journeys across the state capturing the beaches of Byron Bay and Brunswick Heads on NSW’s North Coast, as well as Lord Howe Island.

In a departure from Tan’s typical coastal photo subject matter, they also capture the dramatic desert landscape of outback NSW in Broken Hill.

Broken Hill | DNSW

The state’s Minister for Tourism Stuart Ayres said the collaboration speaks to the state’s fresh new approach to marketing NSW.

“The ‘Feel New’ campaign is a key pillar of the NSW Government’s Visitor Economy Strategy 2030, which aims to make NSW the premier visitor economy of the Asia Pacific,” Ayres said.

“Content and social media has never played a more important role in helping us discover our next holiday destination.

“Through Aquabumps, Eugene has ensured his work is eagerly anticipated and shared on social media by millions of people each week.

“Who better to capture some of NSW’s most stunning locations and introduce prospective visitors from around the world to the incredible products and experiences our state has to offer?”

Ten destinations feature in the Feel NSW Aquabumps series, with the shoot style of the visual imagery supporting the seven feelings of the Feel New brand – joy, connection, freedom, awe, rejuvenation, belonging and adventure.

The Pass, Byron Bay | DNSW

Tan said his latest NSW series was the ultimate creative brief.

“Shooting for my fine art gallery – Aquabumps has taken me to a lot of incredible destinations over the years but none are as special to me as NSW,” the Aquabumps founder said.

“NSW is home and where I shoot most of the time, I’m never at a loss for new places and experiences to capture in our own backyard.

“This is a magical place of contrasts, offering unique and diverse nature, coastlines and cultural experiences to everyone who visits. It was an honour to have the opportunity to do something to showcase some of this diversity.

“I hope the series inspires travellers from near and far to get out there and explore everything our state has to offer.”

The Feel NSW Aquabumps series will run until 6 June, showcasing Byron Bay, Brunswick Heads, Tintenbar Broken Hill, the Snowy Mountains, Hawkesbury River, Seal Rocks, Sandbar Beach, Lord Howe Island and Sydney, including Vivid Sydney. 



SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

Qantas relaunches Perth-London route, ramps up trans-tasman flights, secures majority stake in TripADeal

Flights resuming to NZ mean that it will be much easier for the all blacks to come over and quickly beat Australia over and over again.

Share

CommentComments

Hotels

Qatar hotels warned by Fifa over LGBTQ+ discrimination

World Cup controversy has already kicked off before the first match has begun! It’s clear Fifa is taking some lessons from the Australian Open.

Share

CommentComments

News

Japan and Thailand to further ease travel restrictions from 1 June

We thought a nice photo of cherry blossoms in full bloom at Himeji-Jo Castle would be a lot nicer than of some guy getting a swab shoved up his nose for the story.

Share

CommentComments

Hotels

Star Entertainment Group appoints new interim chairman and CEO

Similarly, we’ve appointed our office dog as the new chief zoomies officer, which is a big improvement on her previous role as VP of weeing in the hallway.

Share

CommentComments

Cruise

Aurora Expeditions announces maiden voyage for new ship the Sylvia Earle

The expedition cruise line has revealed some smashing destinations for its new ship’s bid debut, so get ready to go penguin spotting!

Share

CommentComments

Travel Agents

Flight Centre sees boom in international business travel

People are heading back overseas so say goodbye to organising a weirdly timed Zoom meeting and get ready for a nice 13-hour flight!

Share

CommentComments

News

“The new ministry is well informed and ready to support tourism’s future”: Peak industry bodies welcome Australia’s new PM

Travel Weekly’s editor spent her Sunday morning shushing the cheering crowd at Marrickville Library as Albo posed out the front for this photo op. He’s lucky he has a cute dog or she may have had to get the librarians involved.

Share

CommentComments

Hotels

TAA appoints new board member

It’s a good thing travel is an interesting industry, otherwise they’d be appointing a new ‘bored’ member. See what we did there?

Share

CommentComments

Aviation

New data suggests China Eastern nosedive may have been intentional

Investigations into a tragic plane crash that killed 132 people earlier this year have revealed that it was likely not due to technical fault.

Share

CommentComments

Wholesalers

Luxury Escapes partners with the Travel Corporation

Similarly, Travel Weekly is trying to form a partnership with the cafe downstairs, which they correctly recognised as another attempt to get free coffee and shut down immediately.

Share

CommentComments

Aviation

Qantas teams up with Zip for buy now pay later flights

Looking for new and exciting ways to financially cripple the millennial and Gen Z market? This one from our national carrier takes the cake.

Share

CommentComments

Destinations

AGENT GUIDE: How to give your clients the best possible South America experience

by Sponsored by Chimu Adventures

From the snowcapped Andes and the Amazon rainforest to the culture clad streets of Buenos Aires and Rio, South America is a treasure trove of rich experiences not to be missed.

Share

CommentComments