Destinations

Destination Gold Coast recruits celebs for postcard campaign

Destination Gold Coast (DGC) has rounded up some of its famous mates to pen postcards to Aussie travellers in its latest campaign.

DGC has recruited Gold Coast NRL great and reality television star Mat Rogers (pictured above), along with homegrown Olympic gold medalist Giaan Rooney, to invite Aussie families to come back and play, as the Gold Coast prepares to welcome back interstate visitors from 10 July.

Hundreds of iconic tourism operators and local personalities have been recruited to handwrite 3,000 bespoke messages on postcards featuring the city’s favourite hotspots and hidden gems, from Warner Bros. Movie World to the picturesque Tallebudgera Creek.

The cards will be sent out to families across Brisbane, Sydney and Melbourne this week to spark holiday nostalgia.

“This pandemic has changed us as a society and what we truly value,” Destination Gold Coast CEO Annaliese Battista said.

“It’s seen a renaissance of quality family time, which is exactly why Australians choose to holiday on the Gold Coast.

“We hope that, when families find these handwritten postcards in their mailboxes, they will reminisce about their past holiday experiences and childhood memories of the Gold Coast.

“From our stunning beaches and beautiful rainforest scenery to our thriving café culture, playful experiences and friendly locals, sun-soaked fun awaits families year-round.”

The Gold Coast tourism sector is counting down to 10 July, as Queensland moves into stage three of eased coronavirus restrictions and welcoming back interstate visitors.

Last year, the Gold Coast drew a record 14.2 million visitors, but the COVID-19 travel ban halted the city’s biggest economic driver in tourism, worth $6 billion per year.


Featured image source: iStock/Florent Rols

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