Daydream Island brand refresh
Daydream Island’s has undergone a transformation with the new owners, China Capital Investment Group, unveiling a new website to lead their brand refresh.
At the centre of the resort’s new brand direction is the island’s most unique interactive attractions, the Living Reef — a 1.5-million-litre, free-form coral lagoon system that courses through the resort.
The refresh focuses on the wide variety of Great Barrier Reef experiences available from Daydream’s extraordinary position as a pristine jewel in the Whitsunday Passage.
The new website brings this to life, showcasing the range of Living Reef, fringing coral reef and Great Barrier Reef experiences and tours.
Daydream Island Chief Executive Officer, Scott Wilkinson, said that Daydream’s rich natural habitat, with abundant reef activities both on and off the island, was well positioned to provide guests with a unique tropical island and reef experience.
“We have advantages in being an island with a high concentration of Australian marine and land wildlife and activities,” Wilkinson said.
Daydream Island has one of the healthiest fringing reef in the region, and the Living Reef attraction is constantly evolving, with Daydream Island investing further in its development for the benefit of guests and their interactions with marine life.
The Living Reef north and south coral lagoons allow guests learn about — and encounter at close range — the fascinating inhabitants of the Great Barrier Reef. Home to more than 140 species of marine fish, 82 species of coral and 15 species of invertebrates such as starfish, sea cucumbers and crabs, new varieties of sea life are continually being uncovered here.
Daydream Island’s director of sales and marketing, Jane Hermann, said, “We’ve looked to create a brand expression that uniquely positions and differentiates us, especially as we move forward with a greater focus on international markets.
Located in the heart of the Great Barrier Reef, the 4.5-star Daydream Island Resort and Spa offers 296 luxurious rooms and suites, comprehensive facilities such as the Rejuvenation Spa and Living Reef lagoon, a wide variety of activities, sparkling bays and secluded beaches, which all combine to provide a superior tropical island experience.
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