Hunk Chris Hemsworth loses out to furry creatures in what is considered the most effective social media posts promoting Australia to the globe.
The social media posts included as part of a competition were judged by Tourism Australia and Qantas ahead of the annual tourism and trade event, G’Day USA.
The top videos and social posts will be featured at the event, which is expected to draw Australian A-listers including Hugh Jackman, Rachel Griffiths and Julie Bishop to its gala dinner on January 28 in Los Angeles.
According to the Daily Telegraph, judges looked for posts that best promoted Australia as a “memorable and desirable destination”.
Tourism Australia Chief Marketing Officer Lisa Ronson was quoted in the paper saying the high quality of entries showed Australia was effectively using social media as a tourism marketing tool.
“What has struck me most strongly about this competition is not just the amazing quality of the photos and video submissions but the great stories that lie behind each of these postings and, importantly, the impressive results that have been delivered for all of these operators,” Ronson said, the paper reported.
A Margaret River Discovery Company’s photograph (above) gained over 72,000 likes after owner/operator Sean Blocksidge was struck by the “most nuts beautiful” scene he’d ever witnessed, the paper reports.
“Millions of people from across the globe can get a glimpse of Australia through a good post and it can be the spark that leads to a trip down under,” Federal Tourism Minister Steven Ciobo said.
“The more inspiring images and stories about Australia that are shared on social media, the better it is for our tourism operators and the thousands of Australian’s working in the sector.
“This competition illustrates how important social media is in marketing Australia as a tourism destination and how adept our industry has become at utilising digital and social media to attract international visitors.”
Tourism operators with winning posts will be flown to LA for G’Day USA which promotes Australian tourism and trade to corporate America.
Feature image: Qualia Resort on Hamilton Island entered this shot of Chris Hemsworth channeling his inner Kung Fu Panda, in Tourism Australia’s G’Day USA competition. Picture: Supplied / www.dailytelegraph.com.au