Cunard launches ‘Mastery at Sea’ TVC shot by BBC StoryWorks during ANZ season

Cunard launches ‘Mastery at Sea’ TVC shot by BBC StoryWorks during ANZ season
Edited by Travel Weekly

    Luxury cruise line Cunard is launching the captivating ‘Mastery at Sea’ TVC and multimedia campaign, produced by BBC StoryWorks commercial productions, the commercial content studio of BBC Studios.

    Filmed on board Queen Elizabeth during her Australia and New Zealand season, this content series is set to engage audiences across multiple BBC Studios platforms from May to August 2024.

    The ‘Mastery at Sea’ campaign will showcase the unique and luxurious Cunard experience to BBC’s affluent travel audience. The work features a bespoke video “Mastery at Sea” about the mastery and attention to detail that goes into creating the Cunard experience, filmed on board luxury ship Queen Elizabeth in Sydney.

    The video will be hosted on Cunard’s advertisement features pages and as pre-roll advertising on the BBC website and app, YouTube and UKTV on Foxtel. Additionally, the advertising campaign will include podcasts and bespoke content articles that delve deeper into what makes a Cunard cruise truly exceptional.

    The objective of this campaign is to highlight the iconic Cunard experience on board their fleet of four Queens. Known for its impeccable White Star Service, signature experiences, and rich heritage, Cunard exemplifies mastery in every aspect of its operations. Audiences will witness the strength and prestige of the Cunard brand, which embodies luxury and craftsmanship, offering guests an unparalleled travel experience that makes them feel like royalty.

    “This campaign produced by BBC StoryWorks for Cunard is particularly successful given our British roots and brand values, synonymous with quality, heritage, and excellence, making this an impactful and natural fit,” VP Brand and Product Cunard, Lee Powell, said.

    “The ‘Mastery at Sea’ campaign will effectively communicate the unique attributes of Cunard to discerning travellers of the BBC’s audience looking for a superior cruising experience. ‘Mastery at Sea’ means that we are truly committed to delivering an unrivalled, standard-setting experience on the ocean.”

    Jamie Chambers, VP, Australia & New Zealand, Ad Sales & BBC StoryWorks, BBC Studios said: “We are proud to bring Cunard’s ‘Mastery at Sea’ campaign to life in Australia especially as it offered the first time we could bring together our full commercial portfolio to create a multi-platform home for a branded content campaign.

    “The BBC reaches over eight million Australians each month through channels including UKTV,, podcasts, YouTube and social. ‘Mastery at Sea’ is a fantastic example of what is possible when a world famous British brand commissions BBC StoryWorks to create beautiful content in trusted, premium environments to reach audiences however they choose to consume content.”


    Mika Paech, Senior Marketing Manager Cunard

    Josephine Hanschmann, Senior Marketing Specialist Cunard

    Elise Matheson, Content Manager BBC StoryWorks

    Lauren Bauer, Business Director This is Flow

    Caitlyn Grand, Account Director This is Flow

    Katie Jackson, Senior Account Manager This is Flow

    Latest News

    • Aviation
    • News

    UPDATE: Crash compensation unlikely, says head of digital disruption payment system

    Southern Cross Travel Insurance says it will be covering claimable losses caused by the Crowdstrike global network outage event, despite its own operations not being affected. “We will be covering claimable losses caused by this event, provided all other conditions and criteria for cover are met (and subject to any limits, sub-limits and/or any exclusions […]

    • Food & Beverage

    Exciting culinary experiences across Asia

    Here is a look at some exciting experiences across Asia to enhance traveller vacations in iconic cities across the continent. The Mai Restaurant at Meliá Chiang Mai Located on the 21st floor of the iconic hotel, the Mai Restaurant has launched a Thai-inspired afternoon tea for two that pays tribute to the Baan Tawai Wood […]

    • Regional
    • Tour Operators

    On Foot Holidays launches Ligurian Hills hiking tour promotion

    Australians can explore Italy’s Ligurian Hills on foot on a self-guided, inn-to-inn hike with Onn Foot Holidays new promotional rates. Liguria is a coastal region in north-western Italy near the French border, known for its mountains, rolling hills and seaside ports. On Foot Holidays’ seven-night holiday begins with two days of walking through vineyards and […]

    • Products

    Mandarin Oriental takes a dive into swimwear with $360 board shorts

    If you were inspired by The Inspired Unemployed’s Liam Moore limited-edition pair of Budgy Smugglers but want a bit more coverage, then here’s your chance. The Orlebar Brown brand has introduced an original design of the Bulldog swim short for Mandarin Oriental hotels – yours for a snip at US$242.25 (AU$360). They have been “designed […]

    • Health & Wellness
    • Luxury

    Trisara showcases sustainable dining via wellspring program

    Phuket-based resort Trisara is transporting guests from resort to farm to table then back again courtesy of a new limited-time program, Wellspring. The package is a collaboration with Tri Vananda, a US$182 million (AU $270 million) wellness community in northern Phuket, conceived by Montara Hospitality Group, the owners of Trisara. In addition to entitling guests […]

    • Aviation

    Emirates SkyCargo expands fleet with five Boeing 777 freighters

    Emirates SkyCargo announced an investment of US$1 billion (AU$1.484b) to expand its fleet with an order of five new Boeing 777 freighters. The investment follows a strong performance in the first quarter of the 2024/25 financial year. Emirates SkyCargo expects the new freighters to increase its capacity by 30 per cent. The increase enables the […]

    • Events
    • Tour Operators

    ITE HCMC 2024 focuses on sustainable tourism for creating a future

    The 18th annual International Travel Expo Ho Chi Minh City (ITE HCMC) will take place from 5 to 7 September at the Saigon Exhibition and Convention Center. Under the theme “Responsible Travel, Creating Future”, the expo will highlight its dedication to promoting sustainable tourism practices and showcasing innovative tourism products and services to meet rigorous […]