Cunard launches greatest Aussie ad campaign to date

Cunard launches greatest Aussie ad campaign to date
By James Harrison


Cunard is eager to get in front of its Aussie audience to help reignite the excitement among existing and potential passengers with its new advertising campaign.

“The Fine Line” campaign is Cunard’s most prominent advertising campaign to date and has been brought to the market by Sydney-based media agency This is Flow, and UK-based creative agency the7stars.

Cunard has invested heavily in this campaign which will run throughout the year. The campaign will see a heavy media presence to support the launch in a bid to grow its appeal in the Australian market.

Cunard will launch the new television commercial (TVC) with spots on Channel 7, Channel 9, Channel 10 and SBS, as well as catch up television (CTV), digital and social media.

Cunard’s 30-second TVC showcases their signature customer service, demonstrating how a myriad of small differences delivered with attentive care makes Cunard distinctive.

In the advert we see a bellboy demonstrating Cunard’s White Star Service as he makes a series of small adjustments that in turn seamlessly link to guests elsewhere who revel in the bliss of uniquely Cunard moments.

The campaign will be supported by a range of visual assets, rolled out across major Australian print and digital titles including The Australian, Traveller, Qantas Magazine and Gourmet Traveller.

Cunard’s commercial director of Australia and New Zealand, Katrina McAlpine, said: “We’re very excited to be launching this campaign to the market after navigating a challenging two years for our industry. Cunard is looking forward to reenergising and reigniting the cruising experience in Australia, and this campaign will help us do exactly that.”

The campaign comes at a pertinent time as Cunard gears up to reveal its fourth yet-to-be-named ship in early February.

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