Small ship cruise line Windstar are taking guests back to Tahiti year round in 2016, a front runner for Aussie clients.
With a fleet of just six yachts, Windstar Cruises are hitting the mark with Australian guests according to the company’s VP travel agency sales, Steve Simao, in town to launch the new Voyage Collection brochure.
“Windstar is in-tune with the Australian market, its way of life and culture. It’s a casually elegant feel, relaxed but with personalised service,” Simao said.
“Australians like an authentic experience, but don’t like the formality on a lot of other luxury lines.”
Having recently acquired two new “power” yachts, both representing a new move for the company as neither operates with sails – a symbol iconic to the line – Simao said “yacht style cruising is what people loved” hinting at the size, and not necessarily the ship’s design.
“While luxury cruise lines are going bigger, our guests are looking for these yacht style cruises and sailing with a small group of people,” Simao said.
“We don’t want [guests] to think niche cruiseline with sails, we want you to think of Windstar as small ships and destinations.”
Windstar cruises accommodates between 148 to 310 guests with Tahiti the most popular destination for Australian travellers, its largest international market, and second worldwide.
“Aussies love the concept of cruising. We rely heavily on our trade partners to get the brand awareness out, but a lot of the time they choose us based on the destinations,” Simao said.