Destinations

Compare Travel Insurance New Campaign: “Do you know who I am?”

B&T Magazine

Travel insurance guru Eugene Wylde from Compare Travel Insurance (CTI) is back with a new ad campaign, labelled; “Do you know who I am?”

We’ve all had an iffy holiday experience, but never more so than Eugene, the website’s iconic holiday geek-guru. Whether Eugene’s trip is disrupted by cheeky chimps or turns rather rabid on a visit to Vietnam, the new ad campaign is set to put the humour into holiday hurdle.

Natalie Smith, marketing manager of Comparetravelinsurance.com.au said: “You can’t always rely on your holiday to run smoothly – luggage gets lost, items are stolen, people fall sick; that’s where travel insurance comes in. The frustration of a trip turned sour is a universal experience and one we thought is best conveyed through a good dose of slapstick humour.

“We’ve always stayed true to our fun-loving, quirky brand and never more so than with our new ads. It’s easy to stick to classic, idyllic holiday clichés when promoting travel insurance, however, that’s not our style. Our new campaign stands out from the crowd, has cut-through and hopefully makes people LOL!

“We had a great time creating our new campaign and hope that our customers relate to our eccentric, offbeat sense of humour. We trust that audiences will have a good chuckle at Eugene in a few rather compromising situations. Plus, there’s more to be released in the upcoming months.”


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