Comedian Josh Thomas road tests swapping day job for Tassie odd jobs

Comedian Josh Thomas road tests swapping day job for Tassie odd jobs
Edited by Travel Weekly


    Australians are invited to tap into a 200-million-day annual leave bank* and swap day jobs for one of 10 ‘Odd Jobs’ in Tasmania this off-season including Wombat Walker, Paranormal Investigator, Wine Whisperer and Truffler Snuffler.

    Tourism Tasmania has today launched Odd Jobs, a tongue-in-cheek campaign designed to encourage Australians to swap their day jobs for a uniquely ‘Tasmanian Odd Job’ this off season.

    Developed in partnership with HAVAS Red and supported by Starcom, Odd Jobs features 10 different experiences designed by Tasmanian tourism businesses.

    Australians can apply for one of the hands-on Odd Jobs until July 8 via the Discover Tasmania website.

    Up for the taking are one-off, uniquely Tasmanian experiences, with each successful applicant receiving travel, accommodation, a bounty of local artisanal goods for their time – plus they get to add their Odd Job title to their resume and all bragging rights that come with it.

    Comedian Josh Thomas’ insights into odd job

    To bring the campaign to life across earned and social media, Tourism Tasmania has recruited Australian comedian, writer and actor, Josh Thomas, to give fellow mainlanders insight into the skills (or lack of!) needed for an ‘Odd Job’.

    A 60-second video on Tourism Tasmania’s website will showcase Josh ‘on the job’ across Tasmania. We see Thomas taking George the Wombat for a morning stroll, tending the flames as the Sauna Stoker, discovering his green thumb at Clover Hill’s vineyard, and finding tranquillity while immersed in the waters of Great Oyster Bay as an Oyster Organiser.

    “As temperatures drop during winter, we know Australians are seeking a well-being boost and a break from the daily grind,” chief marketing officer, Tourism Tasmania, Lindene Cleary, said.

    “In contrast to their busy working lives, each ‘Odd Job’ is an opportunity to plunge into the heart of Tasmania’s O Season in the spirit of adventure, whether it be creative stimulation or outdoor exhilaration, the company of animals, artisans, or absolutely no one– there’s an ‘Odd Job’ to suit everyone.”

    Georgina Thompson, Client Services Director at HAVAS Red says “Leading into winter, burnout skyrockets. In Tassie, working with your hands, engaging in anti-ordinary hobbies, and connecting with the earth is second nature.

    Josh Thomas seeing to a sauna.

    “We thought, why not work with Tasmanian tourism operators to offer Aussies some seriously Odd Jobs? Whether it’s breathing in the fresh Tassie air while walking George the wombat, getting in touch with your spidey senses while investigating paranormal activity, or living your train-spotting dreams, one of Tasmania’s Odd Jobs could be just the thing you need to reconnect this winter.”

    Sherie Meka, Precision Manager, Starcom says “Our role was to drive awareness of the campaign, maximising the amplification of the unique digital video content featuring the campaign ambassador, Josh Thomas.

    “We’ve used a mix of social platforms, Meta to drive scale, but also LinkedIn to promote the ‘Odd Jobs’ amongst professionals that may be in need of a break from the usual 9-5. The campaign will also run across Digital Audio and Podcasts in partnership with ARN.”

    Tourism Tasmania’s Odd Jobs are now open and accepting applications.

    *Roy Morgan 2023.

    Josh Thomas walking a wombat.

    10x Odd Jobs available include:

    • Wombat Walker – East Coast Natureworld – Set your alarm for sunrise and join the wombats at East Coast Natureworld for their daily walk.
    • Oyster Organiser – Freycinet Marine Farm – Pull on a pair of waders and plod through the tranquil waters of Great Oyster Bay as you clean and categorise, sort, shuck, and slurp oysters.
    • SaunaStoker – Little Beach Co. – Your office is a wood-fired sauna overlooking the Tasman Sea. Keep the flames fed and maintain a cosy temperature to contrast the winter chill.
    • WineWhisperer – Clover Hill – Wander the vines pruning back the old growth to make way for the new, before sampling Clover Hill’s sparkling wines.
    • Paranormal Investigator – Tasmania’s Most Haunted – Test your nerve in an after-dark investigation of Willow Court Asylum.
    • CaveConductor – Gunns Plains Caves – Go underground with local musician Charlie to set up for a subterranean concert in Gunns Plains Caves.
    • TruffleSnuffler -TheTruffledore – Lead the hunt for these hidden gems alongside your highly trained truffle dog.
    • StarSeeker – Rathmore – As a Star Seeker, you’ll navigate the night sky alongside astrology buffs.
    • PufferNut – West Coast Wilderness Railway – Don your overalls and join the locomotive crew, riding shotgun in the cab alongside the driver and fireman through the Tasmanian wilderness.
    • Soaksmith – Little Things Farm – Little Things Farm needs a Soaksmith to craft its signature scented bath salt, which captures the essence of the Off Season.

    Email the Travel Weekly team at traveldesk@travelweekly.com.au

    tourism tasmania

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