The Cruise Lines International Association (CLIA) Australasia has relaunched its elite Masters Program for travel agent members in a new online format.
Previously offered at sea in an annual on-board conference format, the Masters Program has been redesigned for 2021 to provide a six-week online course that will be offered twice a year.
Open to CLIA member agents who have achieved ‘Ambassador’ status, the program provides an opportunity to attain ‘Cruise Master’ status, the highest qualification for CLIA cruise specialists.
CLIA Australasia’s head of training and development, Peter Kollar, said that along with a new format, the program also offers new content including education on data, technology and the evolving online retail environment.
“The format and content have taken a direction to reflect our times, but the objective remains the same – to give agents the ability to develop new revenue streams and create a unique brand differentiation,” he said.
“The Masters Program is designed to take agents into an environment beyond mainstream selling, giving them the skills they need to forge a unique position in a competitive retail landscape.”
Other aspects of the program include personality and strength assessments, digital and neuromarketing tips, business strategy and planning skills, and tips on how to become integral to clients’ online environment.
The program includes a 100-page interactive workbook as well as weekly content, weekly tasks to complete and weekly virtual meetings and reviews.
The CLIA Masters Program will be offered from Monday 7 June 2021 and again from Monday 20 September 2021, but places are limited.
After completing the Masters course and assignment, agents will receive 100 accreditation points and enter the prestigious CLIA Cruise Masters ranks, with perks including a higher search ranking on CLIA Australasia’s website.
More info about the program can be found on the CLIA Australasia site.
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