Tourism NT has launched “Get out of the state you’re in”, a social campaign starring local comedians that knock down other Aussie states to promote the Northern Territory.
Starring Harley Breen, Alex Williamson and Tanya Hennessy, the campaign features three videos of comedians taking the piss out of their home states.
The campaign was created with the hope to create cut through with social media engagement while also continuing to maintain existing levels of brand awareness of “Do the NT” in the domestic market.
“Getting out of the state you’re in means more than just physically travelling. It’s about getting out of a rut, day-to-day norms and your current state of mind,” said Alastair Shields, CEO Department of Tourism and Culture (Tourism NT).
“Sydney’s traffic, Adelaide’s cold nights and Melbourne’s beaches – there are so many reasons to get out of those states and visit the Northern Territory.”
To further utilise Instagram and Snapchat, the campaign also featured social footage shot on the day with the comedians iPhones, which was then uploaded to coincide with the campaign launch.
Along with the longer form video content, we really wanted to capture and share a wide array of snackable content to match how people are currently using their social apps; from Instagram stories through to interactive Snapchat stories.
The campaign is supported through Snapchat, Instagram and Facebook and to date has garnered over 4000 shares.
Check them out here: