Change the Way You Sea: Azamara unveils glitzy new campaign

Change the Way You Sea: Azamara unveils glitzy new campaign
By Alexandra Coulton


Azamara has unveiled its latest creative campaign, Change the Way You Sea, aimed to visually capture the unique sights and experiences of an Azamara voyage.

Through this new multi-platform campaign, Azamara seeks to highlight its one-of-a-kind cruising experience and visually capture the beauty found off the beaten path.

Azamara’s fleet of four ships allows travellers to access must-see ports across the world, and to dock in smaller ports to explore hidden gem destinations.

By offering its country intensive itineraries and more overnights in each destination, Azamara gives travellers the opportunity to connect with the local culture and change their perspective on how they view the world.

“We understand our guests are looking for new experiences at a more relaxed pace, and to make memorable connections with the destination and its locals,” Carol Cabezas, president of Azamara said.

“At Azamara, our thoughtfully crafted itineraries offer those explorers the time to immerse themselves into the culture and discover each destination by day and night for an enriching and fulfilling cruise experience. Our latest campaign really brings Azamara’s objective to life.”

Azamara’s new positioning is the latest chapter in the line’s journey as an independent cruise company.

Along with a brand-new office in Miami’s Coconut Grove neighbourhood, the new multi-platform campaign – which will reach audiences via print, digital, social media, and streaming TV – offers a fresh start for the line and its newest ship launching this spring, Azamara Onward, while remaining true to Azamara’s core foundation of Destination Immersion experiences.

The cruise line has grand plans for the future, launching its first-ever world voyage in 2024 which will last for five months bringing guests to over 40 countries on six continents, and will highlight immersive experiences of the world’s wonders, including the Great Wall of China, Great Pyramids of Giza, Chichén Itzá, Taj Mahal and more.

The line will also introduce new AzAmazing Journeys and more country intensive itineraries for guests, including an adventure aboard Switzerland’s Glacial Express Train followed by a day excursion to Mount Rigi, sunset cruise in Lucerne, the debut of a highly anticipated Black Sea Intensive itinerary and new maiden ports only accessible to smaller ships, including Alta, Norway, Brest, France, Çeşme, Turkey, and Fredericia, Denmark among others.

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