Travel Agents

“Certainly something that we’re looking at”: Airbnb mulls commission model for travel agents

Huntley Mitchell

Huntley Mitchell

Airbnb’s local boss says the short-term rental giant is looking to grow its “working relationship” with travel agents, and the introduction of a commission model is a real possibility.

Speaking at Travel DAZE 2021 earlier this week, Susan Wheeldon said agents already use Airbnb in a number of ways both in the corporate and leisure space, and that the company wants to forge stronger ties with this sector of the travel industry.

“We previously partnered with Flight Centre with their travel group to offer Airbnb accommodation to their business travellers, and we always welcome those partnership opportunities,” she said.

“It’s really important that we can encourage and empower travel agents to offer Airbnb as just one of the options to their customer base.

“And we get great feedback from travel agents who have woven in an Airbnb stay and experience for an itinerary for a guest that also obviously comprises some of the more traditional accommodation options.

“We work really closely with travel agents so they can better understand how to use our platform and have familiarity with our landmark properties, and particularly that luxury end of the market as well.”

And while Airbnb doesn’t currently offer a commission model in place for agents, Wheeldon said it was “certainly something that we’re looking at”.

“It’s worked really well for our business product, so definitely a point of interest for us,” she said.

“Like all good ideas, we feed them into San Fran and then we hope to push them into the priority line, so I need to wait on what they come back with.

“But, it’s really important that we work closely with travel agencies and, in fact, a conversation I had with our head of comms was around how can we get more travel agents involved in our press trips so they really understand what are the types of things that we offer, why there’s value to their client base and then how we can help them to build out some of those itineraries that give their client base a really unique stay that they can’t get anywhere else.”

During her Travel DAZE session, Airbnb’s country manager for Australia and New Zealand also spoke about the company’s proactive focus on working more closely with destination management organisations locally during the COVID-19 pandemic to help drive recovery.

Wheeldon also shed some light on Airbnb’s journey through the pandemic and the leadership lessons she’s learnt along the way, as well as some of the trends and habits the short-term rental player has seen.

You can watch Wheeldon’s Travel DAZE session in full, on demand HERE.

 


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Destinations

Qld closes border to NSW, WA reinstates hard border with SA, trans-Tasman bubble suspended, and Victoria calls for “ring of steel” around Sydney

Yes, we got a bit carried away with the headline, but there has been A LOT going in in the last 24 hours that you all should be fully aware of.

Share

CommentComments

Cruise

Carnival Cruise Line’s longstanding Aussie VP exits, replacement named

Carnival’s Jennifer Vandekreeke has hailed herself a water taxi and headed back to shore. We’re going to assume the fare was pretty expensive.

Share

CommentComments

Hotels

The Star pulls Crown merger proposal over Royal Commission “issues”

by Huntley Mitchell

The future of James Packer’s casino empire is looking bleaker by the minute, with The Star no longer interested in teaming up.

Share

CommentComments

Tourism

New data reveals the COVID jab that will get you the most stamps on your vaccine passport

When it comes to international travel, it’s becoming clear that not all COVID-19 vaccines are created equal. However, this new data might just surprise you.

Share

CommentComments

Aviation

Domestic border restrictions force Rex to cut capacity

And, to make matters even more complicated, the airline is expecting a couple more aircraft to join its domestic fleet very soon.

Share

CommentComments

Technology

“Michelin Guide” of home sharing knocks back 97 per cent of hosts who apply

The homes listed on this new Airbnb competitor’s website are far more attractive than most people we know. Then again, we’ve not been getting out much lately.

Share

CommentComments

Cruise

Almost 75pc of Carnival’s fleet to be operational by end of 2021

The world’s largest cruise company is gradually getting some meat back on its bones, but it won’t quite have that pre-pandemic girth by the end of the year.

Share

CommentComments

Travel Agents

Helloworld agent wins appeal over COVID-19 refund worth over $9,000

by Ali Coulton

With a little help from her friends at AFTA, this agent managed to score a landmark win for the travel trade.

Share

CommentComments

Aviation

AirlineRatings.com reveals the world’s best airline for 2021

Aussie airlines fared well in this year’s awards, but the accolade of top dog (or in this instance, top bird) went to an overseas carrier.

Share

CommentComments

Destinations

Travel industry reacts to Brisbane’s 2032 Olympics win

While Queensland’s capital was a shoo-in to snare the Games for 2032, it was still a bloody nice bit of news for Aussies to wake up to this morning.

Share

CommentComments

Hotels

Marriott makes “all-important” senior appointment

Sean Hunt has donned the overalls to install a vital new cog in Marriott’s revenue machine. Metaphorically speaking, of course.

Share

CommentComments

Wholesalers

Globus and Cosmos break sales record with release of 2022 local trips

Get in quick, folks! One trip had already sold half of its departures within two days of its release!

Share

CommentComments