The Council of Australian Tour Operators (CATO) is set to launch a new consumer-facing digital magazine targeting active travellers.
The publication, Your Travel Magazine, will be a quarterly digital publication delivered to the inboxes of 115,000 Aussies who have opted-in to receive travel planning info from the organisation.
In partnership with the publisher of CATO’s existing publication Ground Control, Well Travelled and CATO Associate Member Travel Brochures (Leads Corp Pty Ltd) the magazine aims to showcase the land supply sector and will be fully optimised for mobile and tablet viewing.
“We’re excited about showcasing the depth and breadth of the Australian land-supply sector directly to travellers,” said CATO managing director, Brett Jardine.
Your Travel Magazine adds to CATO’s awareness and engagement strategy to put the land supply sector’s key messages and products in front of more than 5,000 retail agents and 115,000 travellers.