Tourism

CATO engages Australia’s largest news publisher to discuss tourism’s recovery

The Council of Australian Tour Operators (CATO) recently participated in a special forum with News Corp Australia to talk about how the publisher can play its part in tourism’s recovery.

The forum brought together senior executives and editorial staff from News Corp travel publications Escape and The Sunday Telegraph, as well as major advertisers from the land supply sector to discuss how the Murdoch-owned press can “facilitate” the recovery of the industry.

CATO members attending the forum included senior executives from Scenic, APT, Insight Vacations, Globus Family of Brands, Collette, Intrepid Travel, Wendy Wu Tours, Bunnik Tours and the Entire Travel Group, alongside managing director Brett Jardine and chairman Dennis Bunnik.

“The supply sectors of the industry – tour operators, wholesalers, airlines and cruise companies – underpin the financial success of the weekend papers through advertising revenue,” Jardine said.

“This is both in the form of direct expenditure and through co-op advertising with retailers.

“With this in mind, CATO is actively engaging with media companies to ensure balanced reporting and to map viable support strategies as we head down the COVID road to recovery.”

Among the topics discussed during the forum were the need for what CATO described as “balanced” reporting around refunds and travel credits; the need to rebuild consumer confidence; and keeping audiences engaged in travel during the COVID-19 pandemic.

Furthermore, the forum also veered into the territory of border restrictions and the need for “a clear and comprehensive plan from the government to open borders”.

“Before the industry is able to invest in advertising and marketing, we need to be confident that state and federal governments actually have a plan to open borders, rather than just wait for a vaccine,” CATO said.

Over the coming weeks and months, CATO said it will continue to engage actively with News Corp and its senior leaders “for the benefit of members and the Australian travel industry”.

News of the forum comes not long after CATO released its controversial discussion paper on travel industry reform, which was met with criticism from the Australian Federation of Travel Agents, while the Cruise Lines International Association distanced itself from the paper.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Tourism

“Not clear where it goes next”: UK’s COVID battle helps ScoMo’s international travel argument

While some might have hoped the G7 leaders’ summit would prompt Australia’s PM to change his tune on international travel, it appears to have had the opposite effect.

Share

CommentComments

Tourism

GTI appoints new GM of marketing and strategy, snares fresh client

The tourism marketing agency has bounced out of the long weekend and into the working week with a couple of big announcements.

Share

CommentComments

Events

Brisbane moves one step closer to securing 2032 Olympics

After the Maroons’ dismal performance last week, at least this will give Queenslanders something to cheer about.

Share

CommentComments

Hotels

Accor kickstarts massive local recruitment drive, launches city-focused campaign

Fancy a gig at the French hospitality giant? Well, it might be time to update the old CV, with more than 1,000 vacant roles waiting to be filled.

Share

CommentComments

Cruise

MSC unveils new luxury cruise line

Are your clients the type who drive a Range Rover, shop at Gucci and eat caviar on toast for breakfast? Satisfy their expensive taste with this.

Share

CommentComments

Destinations

Give your clients a taste of Malaysia’s buzzing foodie scene

by Sponsored by Tourism Malaysia

For something a little more off the beaten track, Malaysia is a treasure trove for immersive and mouth-watering food experiences, rooted in the country’s rich trading history.

Share

CommentComments

Destinations

IN PICTURES: Check out Southeast Asia’s thriving street art hub

by Sponsored by Tourism Malaysia

ATTN urban adventurers: did you know that Malaysia is home to some of the most Instagrammable street art in the world?

Share

CommentComments

Destinations

Paradise awaits: How to island-hop down Malaysia’s east coast

by Sponsored by Tourism Malaysia

Give your clients a taste of tropical paradise with an island-hopping trip down Malaysia’s east coast.

Share

CommentComments

Destinations

Ancient rainforests and cool getaways: Why Malaysia’s hidden highlands are the perfect post-pandemic reprieve

by Sponsored by Tourism Malaysia

From bustling Southeast Asian streets and island getaways to ancient rainforests and highland retreats, Malaysia is full of surprises.

Share

CommentComments

Destinations

Visit the cultural melting pot of Southeast Asia

by Sponsored by Tourism Malaysia

If your clients are seeking a Southeast Asian escape packed with cultural experiences, delicious food, island adventures and breathtaking natural scenery, we have two words for you: Malaysia awaits.

Share

CommentComments

Travel Agents

Company behind Helloworld agencies placed into liquidation

by Huntley Mitchell

Despite the efforts of administrators to keep it afloat, the company couldn’t sustain enough cash flow to survive.

Share

CommentComments

Aviation

Rex scraps break-even forecast for FY21, as Melbourne lockdown bites

The airline’s bean counters have been forced to revisit their FY21 guidance with a red pen.

Share

CommentComments