Cruise

Carnival reveals its “secret ingredient”

Anne Majumdar

Carnival Cruise Lines (CCL) remains committed to “making cruising accessible for everyone” as it continues to make strides in the Australian market.

Speaking to media in Sydney yesterday, chief executive Christine Duffy stressed that the brand is firmly focused on the on board experience as well as the features of its ships.

“The belief that everyone deserves to take a great vacation resonates just as much now as it did when Carnival was first founded,” she explained.

“Other brands may be more about the ships and hardware, but with Carnival it’s more about the interactions.”

The idea of “participatory fun” is a major part of the cruise line’s identity, with Duffy describing it as the “secret ingredient”.

“We put a lot of new innovations onboard that we think our guests will love but it’s more about how our guests feel on a vacation,” she said.

Its offer of “great value” is one of its main selling points and, as a result, its clientele is one of the more diverse in the industry, according to Duffy, who pointed to the high number of families and children that sail with it – “more than any other cruise line”.

Meanwhile, the homeporting of Carnival Legend in Sydney alongside Carnival Spirit has significantly boosted the cruise line’s local capacity.

And while CCL vice president and general manager Australia Jennifer Vandekreeke said there were no plans to bring another vessel Down Under, Brisbane remains of interest.

“Hypothetically if could get into Brisbane, then we’d be highly interested in doing so,” she admitted. Although she stressed that a high level discussion would need to take place at Carnival Australia, with a number of other brands also interested in the port.

Authorities are currently considering a proposal for a new $100 million cruise terminal at the mouth of Brisbane River.

In the meantime, Aussie cruisers keen to try something a little different are now being encouraged to try one of CCL’s international itineraries.

Since January 1, travel agents have had a central sales team, phone number and website for all of the cruise line’s local and international cruise queries and bookings as the cruise line ended its arrangement with international general sales agent Travel the World.

Although Vandekreeke stressed it was still early days, she revealed international bookings are already above the same time last year.

Over on the social media front, CCL yesterday launched a new Facebook group called the Carnival Fun Zone which is exclusively for travel agents in Australia and New Zealand.

 



SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Wholesalers

Virtuoso uncovers key differences in how each generation travels

Meanwhile, Travel Weekly staff are conducting our own research to tap into the zoomer market by teaching the office dog TikTok dances. It’s not going well.

Share

CommentComments

Cruise

Royal Caribbean Group completes its comeback with all ships back at sea

To honour the milestone, all 63 ships in the group’s fleet sounded their horns at once, which most likely scared the sh*t out of nearby fishing boats and unsuspecting wales across the world.

Share

CommentComments

Travel Agents

Virgin teams up with Flight Centre for money-can’t-buy workshop

It’s the second time a Flight Centre partnership has come up this week and it’s only Tuesday! Skroo must be feeling extra convivial this week.

Share

CommentComments

Aviation

“It’s more like a bribe”: Unions slam Qantas’ $5,000 ‘thank you’ payment

Speaking of bribes, if anyone would like to bribe us with an all-expenses-paid trip to Japan we promise to give you a good review on TripAdvisor.

Share

CommentComments

Destinations

Solomon Islands to reduce mandatory quarantine

Good news for those looking to travel across the Pacific Islands! Not so good news for those who enjoy being confined to a hotel room for days on end.

Share

CommentComments

Hotels

Oakwood solidifies Aussie presence with full opening of Melbourne luxury property

Looking to treat yourself? Don’t get a chocolate at the shops, book yourself a stay at the new Oakwood property in Melbourne (or do both)!

Share

CommentComments

Aviation

Flight Centre signs landmark agreement with Rex as pilots prepare for industrial action

While seemingly struggling to win popularity among its pilots, the regional carrier has turned to its agency partners for reassurance.

Share

CommentComments

Cruise

Princess reveals The Real Love Boat crew, celebrates ‘Top Gun Agents’

Say a prayer for the poor souls tasked with wrangling a ship full of reality dating contestants hell-bent on getting frisky at sea.

Share

CommentComments

Destinations

How your clients can skip the rebound chaos with South America

Got clients keen to travel but hoping to avoid inflated prices and hoards of European Summer revellers? We’ve got the answer for you.

Share

CommentComments

Destinations

Events

Top 12 unmissable events for Italian summer trips

Summer in Italy means sunshine, gelato, promenading after dinner, Aperols overlooking the ocean, hiking, cycling…and a jam-packed events calendar.

Share

CommentComments

Aviation

Airport queues return in anticipation of the school holidays

If you were looking for a good chance to relisten to Led Zeppelin’s entire discography but can’t find the time, we recommend booking a flight to literally anywhere from Sydney or Melbourne airport this month.

Share

CommentComments

Destinations

Queensland government mulls tourism tax

In response to this, the NSW government will be introducing an ice-cream tax, which has infuriated primary school kids across the state.

Share

CommentComments