Cruise

Carnival reveals its “secret ingredient”

Anne Majumdar

Carnival Cruise Lines (CCL) remains committed to “making cruising accessible for everyone” as it continues to make strides in the Australian market.

Speaking to media in Sydney yesterday, chief executive Christine Duffy stressed that the brand is firmly focused on the on board experience as well as the features of its ships.

“The belief that everyone deserves to take a great vacation resonates just as much now as it did when Carnival was first founded,” she explained.

“Other brands may be more about the ships and hardware, but with Carnival it’s more about the interactions.”

The idea of “participatory fun” is a major part of the cruise line’s identity, with Duffy describing it as the “secret ingredient”.

“We put a lot of new innovations onboard that we think our guests will love but it’s more about how our guests feel on a vacation,” she said.

Its offer of “great value” is one of its main selling points and, as a result, its clientele is one of the more diverse in the industry, according to Duffy, who pointed to the high number of families and children that sail with it – “more than any other cruise line”.

Meanwhile, the homeporting of Carnival Legend in Sydney alongside Carnival Spirit has significantly boosted the cruise line’s local capacity.

And while CCL vice president and general manager Australia Jennifer Vandekreeke said there were no plans to bring another vessel Down Under, Brisbane remains of interest.

“Hypothetically if could get into Brisbane, then we’d be highly interested in doing so,” she admitted. Although she stressed that a high level discussion would need to take place at Carnival Australia, with a number of other brands also interested in the port.

Authorities are currently considering a proposal for a new $100 million cruise terminal at the mouth of Brisbane River.

In the meantime, Aussie cruisers keen to try something a little different are now being encouraged to try one of CCL’s international itineraries.

Since January 1, travel agents have had a central sales team, phone number and website for all of the cruise line’s local and international cruise queries and bookings as the cruise line ended its arrangement with international general sales agent Travel the World.

Although Vandekreeke stressed it was still early days, she revealed international bookings are already above the same time last year.

Over on the social media front, CCL yesterday launched a new Facebook group called the Carnival Fun Zone which is exclusively for travel agents in Australia and New Zealand.

 


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Cruise

Tourism

Travel Agents

Digital travel ad impressions up 40 per cent says Nielsen Ad Intel

Looks like your marketing team’s efforts are paying off, with ads views climbing dramatically in Australia following the most recent lockdown.

Share

CommentComments

News

Tourism

OMICRON: WHO urges those over 60 to cancel travel plans as SA tightens restrictions

The UN health authority warned countries that blanket bans don’t work, while an Aussie epidemiologist says the government’s current restrictions won’t make much difference.

Share

CommentComments

Wholesalers

Planeterra launches holiday fundraising for community tourism

Not sure what to get your colleague for Secret Santa? They’ll be hard-pressed to complain about a donation in their name to support community tourism projects.

Share

CommentComments

Destinations

WATCH: Rebel Wilson stars as glam castaway in new Tourism Fiji ad

The Aussie actress channels Tom Hanks’ Castaway in this latest campaign for Tourism Fiji, However, we’re not convinced Hanks could pull off the metallic dress as well as Wilson does.

Share

CommentComments

Hotels

Club Med opens first Canada property, reveals plans for new Utah ski resort

Those who enjoy the ease of an all-inclusive resort stay will be stoked to learn about Club Med’s latest spate of winter wonderland offerings.

Share

CommentComments

Cruise

Norwegian Cruise Line unveils its largest deployment in history

Batten down the hatches because NCL has released its 2024/25 line up including brand-new homeports in Haifa, Israel and La Romana, Dominican Republic.

Share

CommentComments

Aviation

US flight attendants rush back to self-defence in face of rising passenger unruliness

In order to avoid a drunken sky-high fight club breaking out, crewmembers are taking to the studio to keep the peace.

Share

CommentComments

Hotels

Accor introduce global portfolio of boutique hotels and luxurious resorts, Emblems Collection

A new line of luxury hotels and resorts are what we need to bring the world out of the global pandemic and into an opulent fantasy that only a Disney princess could think up.

Share

CommentComments

Tourism

Bali had 6.3 million tourists in 2019, in the first 9 months of 2021 it had 43

With tourism rates in Bali so low, we imagine that even Schapelle Corby would be gladly welcomed back.

Share

CommentComments

Destinations

Tourism

Destination NSW Launches Vibrant “Feel New Sydney” Campaign

Destination NSW unveils “Feel New Sydney” work. Just don’t expect the locals to be pleasant or let you in when driving.

Share

CommentComments

Aviation

Destinations

News

Tourism

Fiji welcomes first flight of international visitors in 20 months as borders open

Sydneysiders touched down yesterday to a big bula welcome almost two years in the making!

Share

CommentComments

Events

Tourism

I Love New York launches new training course for travel agents. Enter for your chance to win!

Calling all Aussie travel agents! Complete the training by the end of January 2022 and you could win a New York-style “za” for you and your team!

Share

CommentComments