Carnival appoints new media agency for Australia and New Zealand

Sydney, Australia - December 09, 2018: The ocean cruise liner Carnival Legend is docked at the Overseas Passenger Terminal in Sydney Harbour, Circular Quay. - Image

Initiative Sydney has been chosen to handle the media planning and buying portfolio for cruise giant Carnival across the trans-Tasman, following a competitive review.

The assignment covers P&O Cruises Australia, Princess Cruises, Carnival Cruise Line, Holland America Line and Cunard across in Australia and New Zealand.

Jennifer Vandekreeke, vice president and general manager for Australia at Carnival Cruise Line, said: “This was a highly complex and competitive review of the combined Carnival Australia brands’ media needs and opportunities into the future.

“We are a portfolio of great brands and Initiative presented strategic thinking that seeks to redefine the cruising category and how our brands activate in market.”

Initiative Australia CEO Melissa Fein said it was an honour to be awarded the account.

“We look forward to trailblazing new paths to market for each brand, pioneering new ways for Australians to enter and engage with the cruising category, as well as growing the culture of cruising in Australia,” she said.

Latest News

  • Cruise

Princess Cruises unveils Sanctuary Collection, Star Princess to sail Alaska in 2026

From the sunny port of Barcelona, the Sun Princess welcomed worldwide media aboard for an update on what’s new and what’s next for Princess Cruises today, 23 April. The setting also doubled as the official naming ceremony for Princess’ first sphere class ship which was live streamed around the ship for all guests to enjoy. […]

  • News

Collette special offers across peak northern summer season

Global tour operator Collette has announced a series of special offers on selected dates across a range of tours in the peak northern hemisphere 2024 summer season. Greece The offers include ‘Greece & Its Islands’ features classics such as the Parthenon as well as the picturesque islands of Mykonos and Santorini. A saving of $700 […]

  • Aviation
  • News

Air India and All Nippon codeshare between the two countries

Air India and All Nippon Airways have signed a codeshare agreement connecting their networks. The new commercial partnership will provide more travel opportunities for customers of both India’s leading global airline and the largest Japan’s largest carrier. Effective from 23rd May, the Air India and All Nippon Airways agreement will see passengers fly to their […]

  • News

A&K offers minimum 18 weeks paid parental leave

A&K Travel Group will now provide a minimum of 18 weeks paid parental leave for both care-givers, setting a new standard for the travel industry. By providing 18 weeks of paid time off for all new parents, regardless of gender, A&K Travel Group is not only enabling parents to spend valuable time with their newborns […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]