Destinations

Caribbean island to introduce tourist accommodation fee

A Caribbean island is set to introduce a new tourist levy that will be used for destination marketing and development.

As of April, stayover visitors to Saint Lucia will be required to pay between US$3 ($4.40) and US$6 ($8.70) per night at accommodation as a result of the new levy, while guests at Airbnbs will be required to pay seven per cent on the full cost of their stay.

This reportedly comes as part of a bid by the country’s government to finance destination marketing by its tourism authority in an effort to promote Saint Lucia’s tourism product worldwide. Particular efforts will be funnelled into five key markets: the United States, Canada, the Caribbean, the United Kingdom, and Europe.

The SLTA’s annual budget for marketing and promotion is approximately EC$35 million ($18.8 million).

“It’s always a challenge for small countries to allocate much-needed resources towards tourism marketing,” Saint Lucia’s tourism minister, Dominic Fedee, said.

“The accommodation fee allows tourism to pay for itself, as the tax will be levied to tourists to the island.

“It frees up much-needed funds for healthcare, education and national security.”

View from the Jade Mountain resort of Saint Lucia’s Piton mountains (credit: iStock.com/ThomasFluegge)

The Saint Lucia Tourist Authority (SLTA) said the introduction of the levy follows government and stakeholder consultation, and that the amount collected correlates to visitor arrivals to the island.

Famous for its volcanic beaches and reefs, Saint Lucia attracts up to 350,000 stay-over visitors every year. The island enjoys a tropical climate, covering a land area 617 square kilometres, and has an estimated population of around 182,000 people.

The island has set a target of 541,000 stay-over visitors by 2022, with the goal of increasing airlift seat capacity and load factor on all flights into Saint Lucia to 85 per cent.

Accommodation providers on the island – including hotels, guest houses, villas, and apartments – are required to collect the amounts from guests, remitted to the government through its tourism authority.

The levy will also be used to support village tourism development, and destination management and development of Saint Lucia’s local product.

According to the destination’s tourism authority, the new tourist fee will be among the lowest in the world.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Travel Agents

“I’ve been quite overwhelmed”: Agent wowed by client support

While most travel agents have been busy repatriating clients and working on refunds, one advisor was presented with a golden opportunity.

Share

CommentComments

Destinations

Destination Gold Coast recruits celebs for postcard campaign

A host of celebs and tour operators have been suffering from writer’s cramp after the destination marketing agency asked them to pen 3,000 postcards to Aussie families.

Share

CommentComments

Destinations

Aloha Friday Wrap: HTA adopts important declaration, Hawaiian Airlines’ new cookbook + MORE

Have your clients been sorely missing the Hawaiian Islands? Lift their spirits with the latest Aloha Friday Wrap.

Share

CommentComments

Aviation

Hawaiian Airlines creates ‘Sharing Aloha Series’ cookbook

Due to the popularity of Hawaiian Airlines’ ‘Sharing Aloha Series’, the airline has created a downloadable recipe book with all of the dishes for fans to make at home.

Share

CommentComments

Events

Hawaii Volcanoes National Park’s annual Cultural Festival to go virtual

Hawaii Volcanoes National Park is not letting the COVID-19 pandemic get in the way of its annual Cultural Festival.

Share

CommentComments

Aviation

Hawaiian Airlines extends ‘Book With Confidence’ waiver

Hawaiian Airlines has extended its Book With Confidence waiver to cover any new bookings made through 31 July 2020.

Share

CommentComments

Destinations

Hawaii Tourism Authority adopts Aina Aloha declaration

Hawaii Tourism Authority (HTA) has adopted the Aina Aloha Economic Futures declaration following a recent meeting of its board of directors.

Share

CommentComments

Aviation

WATCH: The ‘new normal’ of flying between the Hawaiian Islands

Hawaiian Airlines has shared a video to show the ‘new normal’ of flying between the Hawaiian Islands.

Share

CommentComments

Tourism

Linkd Tourism appoints new trade account manager

Here’s some positive recruitment news to offset some of the negative redundancy news that’s been doing the rounds in the travel industry lately.

Share

CommentComments

Aviation

YIPPEE! Virgin launches new Aussie routes, brings back ‘Happy Hour’ sales

The only thing we at Travel Weekly love more than new routes is cheap airfares, and this story features both! Well, except wine, of course – we value wine above almost everything.

Share

CommentComments

Travel Agents

Flight Centre gains access to additional funding to offset COVID-19 impacts

Skroo’s stress ball has scored a well-earned break after Flight Centre managed to secure some much-needed funding.

Share

CommentComments

Hotels

Hotel Wrap: Event hotels to give away 1,200 nights, Crystalbrook offers $100 bar tabs to interstate guests + MORE

Planning a domestic escape for your clients? Lucky for you, we’ve got a mix of deals, offers and openings to suit all tastes in this wrap.

Share

CommentComments