British Airways is on a mission to reiterate that it is 20% cheaper for Australians to travel to the UK following Brexit.
“We’ve been sales blitzing, reminding everybody and found that people haven’t been thinking about it, how much cheaper a relatively expensive perceived destination is now,” British Airways APAC sales manager Rob Williams said.
British Airways is the only European carrier servicing Australia.
“We celebrated the 80 years of being here last year, still having our traditional kangaroo route, which is massively popular via Singapore,” Williams said.
As for the airline’s former alliance with Qantas, Williams was stoic.
“The relationship has moved on and we are happy with our position in Australia and Singapore and having the route that we have always had,” he said.
British Airways is coming to the end of a five billion pound investment, with delivery of A380 and Dreamliner planes.
Williams recognised customers as king with a multi-channel consumer and trade approach.
“We depend on the trade for a huge amount for sales and promotion, but it’s all about customers having choice,” he said.
“Just as one customer might want a simple flight another might consult a trade partner on a longer complicated journey,” Williams said.
Meanwhile, the airline will introduce wi-fi from early next year.
“It was a case of waiting for the right technology. Passengers want streaming ability, connectivity for more than one device, and up until now we have not been comfortable that the tech has been able to support using the net in the skies.”
While brand Britain is important, Williams said that British Airways had to be locally relevant.
“In India and China we have local products and services on that route while we also maintain British heritage.”