Hotels

Brisbane’s Sofitel forced to pull sexist “Mad Men” ad

Brisbane’s Sofitel hotel is handing out the apologies today after a seemingly innocuous print advertisement was called out for sexism and gender stereotyping.

The ad features an attractive young couple lounging about in the hotel’s bathrobes and enjoying a breakfast platter of fruits and pastries.

However, it’s the couple’s choice of reading material that is causing all the consternation. The man reading The Australian Financial Review and the woman, Chanel coffee table book.

9aec19624ee8b9ba1dd27d070fe579e8

A journalist from The Australian, Elizabeth Redman, called out the ad on Twitter, writing, “Your breakfast looks delicious… just wanted to let you know I’m a woman and I also read the Financial Review every day”.

Another avid Tweeter described it as being “straight out of an episode of Mad Men”.

While another added: “Yes, newsflash for @SofitelBrisbane — some women are in fact more interested in whether stocks and shares are going up and down than whether hemlines are.”

“Of course, the fruit platter is on her side, she’d be loathed to touch the baked goods,” another wrote.

A spokesperson for the Sofitel Brisbane responded with: “We appreciate you voicing your concerns. There was no intention of portraying a stereotype, but we recognise it and apologise for any offence it has caused.

“The creative has been pulled from any future activity. Feel free to send us a DM if you’d like to discuss further,” the spokesperson said.

However, some respondents came out in support of the campaign and suggested those who were offended by it needed to lighten up a little.

“If this is all you have to worry your mind about then you are a very lucky person indeed, geez,” one woman wrote.

“Why are people getting so offended by such silly things it’s just a picture. Why waste your time getting so worked up, this world is crazy,” another wrote.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Tourism

Ardent Leisure hit with record $3.6m fine over Dreamworld tragedy

Ardent Leisure has been handed what it has described as “the largest fine in Queensland history for a workplace tragedy”.

Share

CommentComments

Aviation

Aviation Wrap: Virgin Australia sale update, United makes COVID-19 tests available to customers + MORE

It’s been a landmark week for carriers near and far. Lucky for you, our Aviation Wrap continues to keep you abreast of the latest in this space.

Share

CommentComments

Destinations

Tourism Australia reminds international travellers what’s waiting for them with incredible new ‘8D’ videos

These incredible new vids could also come in handy for agents looking to woo some domestic clients.

Share

CommentComments

Travel Agents

TravelManagers helps Victorian agents find temp work

A group of TravelManagers agents have found an alternative way to earn money during the COVID-19 pandemic, with a little help from the network’s national partnership office.

Share

CommentComments

Destinations

South Australia is giving away 200 return flights (and some holiday packages) to NSW travellers

In celebration of South Australia easing restrictions to NSW travellers, 200 return airfares and a handful of holiday packages are up for grabs.

Share

CommentComments

Travel Agents

Corporate Travel Management emerges from trading halt with big acquisition

Jamie Pherous has reason to smile after CTM announced it has caught a very big fish.

Share

CommentComments

Destinations

Sun seekers will adore these Malaysian islands of Terengganu

by Sponsored by Tourism Malaysia

Along with drawing locals in for its culture and cuisine, Terengganu’s secluded islands and beaches are a paradise for sun seekers. Here’s all you need to know about this lesser-known Malaysian state.

Share

CommentComments

Hotels

Luxury floating hotel docked at Sydney’s Palm Beach burns down

In sad news for those looking for a luxe stay at Sydney’s northern beaches, this floating hotel was “irreparably damaged” when a fire recently broke out on board.

Share

CommentComments

Aviation

Man charged after joking his cousin had a bomb on Auckland flight

Unsurprisingly, it is STILL a bad idea to joke about bombs when you are boarding a plane, just in case anyone was wondering. We hope you weren’t.

Share

CommentComments

Cruise

Aussie food suppliers jump on board calls for resumption of cruising

Aussies farmers, beverage companies, transport providers and all the others who fill cruise ships and land excursions with all those delicious goodies have banded together to support the cruise industry.

Share

CommentComments

Destinations

Destination Wrap: LA launches trade page, Spanish tourism board’s new Australian director + MORE

In the dark after a weekend away from travel news? Check back in with this breakdown of the latest destination updates.

Share

CommentComments

Tourism

Regional tourism receives $250 million cash injection

The government has given regional tourism operators a reason to jump for joy this morning, and caused two industry associations to give such an aggressive thumbs up that they are both now suffering from pulled muscles in their hands.

Share

CommentComments