Change is in the air for Cox & Kings

Change is in the air for Cox & Kings

Cox & Kings Group has appointed Simon Bracken to the role of general manager, sales & marketing for its Australian and New Zealand operations in a move signalling more change is expected for the company.

Bracken was most recently looking after sales and marketing for a number of Hertz brands, and prior to was marketing manager for Tourism Malaysia for a number of years.

“This role is critical, both strategically and operationally to help drive our success by generating a rapid increase in quality enquiry and sales as well as build on our brands, positioning and longevity in the market. Our goal is to radically improve our industry relationship ROI in partnership with the ever evolving inside sales and sales support teams,” the group’s newly appointed ceo Damian Perry said.

Bracken will oversee across the entire range of Cox & Kings brands including Tempo, Bentours and Explore and will report directly to Perry. He is expected to commence in the role mid-June.

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