Cruise

Black sails into MD role at Viking Cruises

Daisy Melwani

Viking Cruises has appointed Michelle Black as its new Managing Director, Australia and New Zealand commencing January 2017.

Black was most recently General Manager of Sales and Marketing of Scenic, brings with her over 17 years’ experience working at a senior level in the transport industry locally. Michelle Black, GM Sales and Marketing at Scenic[2]

According to the cruise line, Black is tasked with building brand awareness and selling Viking’s river and ocean products within the Australia and New Zealand markets, as well as supporting the growing ocean fleet ahead of an inaugural visit to the two countries in early 2018.

Viking Cruises’ senior vice president of marketing Richard Marnell speaking of Black said, “her extensive industry knowledge and experience will be particularly important as we continue to expand in the Australia and New Zealand markets in the coming years”.

Black will commence in the role in January 2017, taking the reins from Ian Bennett, interim Managing Director following previous MD Teresia Fors’ departure.


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