Bhutan’s Department of Tourism commemorates 50 years of tourism

Bhutan’s Department of Tourism commemorates 50 years of tourism
Edited by Travel Weekly

    Marking the golden jubilee since Bhutan opened its doors in 1974, they are holding festivities extending over a six-month period until Bhutan’s National Day on 7 December.

    This landmark campaign commemorates the country’s tourism journey, when it embraced a policy of “high value, low volume” tourism. Since then, they have remained committed to sustainable tourism with a goal of generating revenue while sharing Bhutan’s rich cultural heritage with the world.

    It wasn’t until 1983, however, when Bhutan’s tourism truly flourished with the launch of Drukair, the national airline. And over the years, Bhutan has steadily welcomed more guests, with a peak in 2019 at around 320,000 guests per annum.

    They are also currently the only country in the world to implement a Sustainable Development Fee (SDF) for all guests.

    The funds for this fee go towards various initiatives, including preserving the country’s pristine environment, maintaining its cultural heritage, providing free healthcare and education, and supporting sustainable development projects that benefit local communities.

    “We are immensely proud to celebrate 50 years of tourism in Bhutan,” the Honorable Prime Minister of Bhutan, H.E. Tshering Tobgay, said.

    “This milestone is a celebration of what has been achieved since Bhutan opened its doors to the world, establishing itself as a unique, transformative and sustainable destination.

    “As we honour the past five decades, we also look forward to a future where sustainable tourism continues to enrich our nation and connect us with the world. Join us to celebrate this important milestone.”

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