Destinations

Best global city, according to millennials

Amy Bryant

Millennials have called it, New York is the best city in the world!

The Big Apple has been voted as the best city in the world by millennials. According to the Upsos-Mori study that asked respondents to name the city that was best to live in, visit and do business in, New York City came out on top (again), despite it also being on of the world’s most expensive.

Ipsos-MORI interviewed 18,557 adults aged between 16 and 64 from 26 countries participated in the interview-based study last April, choosing their best city from a list of 60.

Overall, Sydney made the top ten coming in fifth place and an index score of 36.

Abu Dhabi jumped from fourth place (2013) to second place this year, followed by London as third place, and Paris in fourth.

For Gen X, their ranking of the top cities were almost identical, with New York and Abu Dhabi retaining the top two spots, but  Sydney was bumped up to third place!

Baby Boomers scored Zurich as their top city, and crowned Sydney as second place.

Sydney appears to have more limited appeal to younger people. Whilst it is the second-favourite city for Baby Boomers and third-favourite for Generation X, Millennials (aged 22-37) rank it as their ninth-favourite, whilst Generation Z (aged 21 and under) put it tenth.

Other cities that have greater youth appeal include Los Angeles, Tokyo and Berlin.

ipsos

Simon Atkinson, Chief Knowledge Officer at Ipsos, said, “Again we see the power of the New York brand with its appeal to people across the world, young and old.

“In the wake of Brexit, London will be pleased to remain Europe’s pre-eminent city, ahead of its arch-rival Paris. But the rise of Abu Dhabi and the weakness of Sydney among younger people remind us that no city can afford to rest on its laurels.”

The cities in the global top five have unique strengths, according to Ipsos.

New York and Abu Dhabi are unparalleled as centres for business but they score less strongly as a place to live or visit, whilst Paris tops the global list of tourism destinations but rates comparatively poorly as a business hub, failing to reach the top 10 on this measure.

London and Tokyo have rounded profiles, scoring more evenly across the three dimensions, while Zurich and Sydney’s strength is derived from their high scores as top cities to live in.

Top 10 global cities overall came in as: 

  1. New York
  2. Abu Dhabi
  3. London
  4. Paris
  5. Sydney
  6. Zurich
  7. Tokyo
  8. Rome
  9. Los Angeles
  10. Amsterdam

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