Destinations

Austria names new tourism chief

After 15 years at the helm of the Austrian National Tourist Office (ANTO), Petra Stolba has passed the baton to Lisa Weddig on 1 June 2021.

Weddig (pictured above) is one of the top tourism managers in Europe, who has over more than 10 years of leadership experience in the industry, and had been the chief executive of TUI Austria since 2015.

“I am honoured to have been selected to run one of the most successful tourism marketing companies in the world for one of the most important tourism destinations in the world,” she said.

“Austria is a very strong brand that globally stands for the best quality in tourism and hospitality. I strive to strengthen and deepen that position of Austria, in a time when this task seems enormous, since tourism was one of the hardest-hit industries during the pandemic.

“But, we will do everything in our power to restart tourism as soon as our borders are fully open again.”

Weddig has spent one year of her career working in Melbourne, and has a good understanding of the Australian market as well as fond memories of her time Down Under.

“We look forward to welcoming Australian travellers as soon as borders open and international travel resumes,” she said.


Featured image source: ANTO/© John Ross Group


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