Australia’s South West Regional Tourism launches wellness tourism strategy

Australia’s South West Regional Tourism launches wellness tourism strategy
Edited by Travel Weekly


    Australia’s South West Regional Tourism Organisation (ASW RTO) has launched its highly anticipated Wellness Tourism Strategy for the region. This comprehensive plan positions the region to become Australia’s premier destination for nature-based wellness tourism by 2034.

    The strategy recognises the booming wellness travel industry and works to capitalise on the existing strengths of the region. From breath-taking natural landscapes and pristine beaches, to dedicated operators with a nature for nurture and holistic approach, Australia’s South West offers the perfect ingredients for a rejuvenating escape for mind and body.

    Read the strategy summary here: https://corporate.australiassouthwest.com/wp-content/uploads/sites/2/2024/06/2.-FINAL-Australias-South-West-Wellness-Tourism-Strategy-Summary.pdf

    The Wellness Tourism Strategy outlines a clear roadmap for achieving such ambitious goals, with key areas of focus including:

    • Bringing wellness into destination marketing to enhance recognition of Australia’s South West as a leader for nature-based wellness travel.
    • Fostering community and industry collaboration to enhance mutual growth and sustainable development.
    • Develop nature-based wellness experiences that promote health, wellbeing and environmental connection for visitors.
    • Encourage eco-friendly practices that aim to minimize environmental impact and foster long-term ecological balance.
    • Support local Aboriginal tourism, collaborating with Aboriginal businesses to foster cultural exchange in wellness tourism activities.
    • Identify and facilitate wellness specific superstructure to enhance the quality and accessibility of wellness facilities and services.

    The launch of the ASW RTO Wellness Tourism Strategy offers a range of benefits for the region, including attracting high yield travellers that improve the economic impact of tourism in the region, as well as protecting the natural environment and nurturing visitors and local communities.

    Supported by Tourism WA, the strategy has been undertaken by Australia’s South West Regional Tourism Organisation in conjunction with Destination Wellbeing and Concept 2 Strategy, with a toolkit developed to help guide wellness and tourism businesses moving forward.

    You can download the toolkit here: https://corporate.australiassouthwest.com/wp-content/uploads/sites/2/2024/06/Australias-South-West-Wellness-Tourism-Industry-Toolkit.pdf

    Australia’s South West CEO, Catrin Allsop said “Australia’s South West is excited to be leading the charge in positioning itself as Australia’s premier destination for nature-based wellness travel.

    Our stunning natural assets, strong sense of community, and unique offerings – from luxurious accommodations to fresh, local cuisine – provide the perfect backdrop for travellers to reconnect with themselves, immerse themselves in our local culture, and experience the wonders of nature first-hand.

    By promoting the region through a wellness lens, we can attract visitors who share our deep appreciation for this incredible destination and all that it has to offer both physically and mentally.”

    Email the Travel Weekly team at traveldesk@travelweekly.com.au

    Latest News

    • Aviation
    • News

    UPDATE: Crash compensation unlikely, says head of digital disruption payment system

    Southern Cross Travel Insurance says it will be covering claimable losses caused by the Crowdstrike global network outage event, despite its own operations not being affected. “We will be covering claimable losses caused by this event, provided all other conditions and criteria for cover are met (and subject to any limits, sub-limits and/or any exclusions […]

    • Food & Beverage

    Exciting culinary experiences across Asia

    Here is a look at some exciting experiences across Asia to enhance traveller vacations in iconic cities across the continent. The Mai Restaurant at Meliá Chiang Mai Located on the 21st floor of the iconic hotel, the Mai Restaurant has launched a Thai-inspired afternoon tea for two that pays tribute to the Baan Tawai Wood […]

    • Regional
    • Tour Operators

    On Foot Holidays launches Ligurian Hills hiking tour promotion

    Australians can explore Italy’s Ligurian Hills on foot on a self-guided, inn-to-inn hike with Onn Foot Holidays new promotional rates. Liguria is a coastal region in north-western Italy near the French border, known for its mountains, rolling hills and seaside ports. On Foot Holidays’ seven-night holiday begins with two days of walking through vineyards and […]

    • Products

    Mandarin Oriental takes a dive into swimwear with $360 board shorts

    If you were inspired by The Inspired Unemployed’s Liam Moore limited-edition pair of Budgy Smugglers but want a bit more coverage, then here’s your chance. The Orlebar Brown brand has introduced an original design of the Bulldog swim short for Mandarin Oriental hotels – yours for a snip at US$242.25 (AU$360). They have been “designed […]

    • Health & Wellness
    • Luxury

    Trisara showcases sustainable dining via wellspring program

    Phuket-based resort Trisara is transporting guests from resort to farm to table then back again courtesy of a new limited-time program, Wellspring. The package is a collaboration with Tri Vananda, a US$182 million (AU $270 million) wellness community in northern Phuket, conceived by Montara Hospitality Group, the owners of Trisara. In addition to entitling guests […]

    • Aviation

    Emirates SkyCargo expands fleet with five Boeing 777 freighters

    Emirates SkyCargo announced an investment of US$1 billion (AU$1.484b) to expand its fleet with an order of five new Boeing 777 freighters. The investment follows a strong performance in the first quarter of the 2024/25 financial year. Emirates SkyCargo expects the new freighters to increase its capacity by 30 per cent. The increase enables the […]

    • Events
    • Tour Operators

    ITE HCMC 2024 focuses on sustainable tourism for creating a future

    The 18th annual International Travel Expo Ho Chi Minh City (ITE HCMC) will take place from 5 to 7 September at the Saigon Exhibition and Convention Center. Under the theme “Responsible Travel, Creating Future”, the expo will highlight its dedication to promoting sustainable tourism practices and showcasing innovative tourism products and services to meet rigorous […]