Tourism

Australia’s ranks 9/50 for country reputation

In a study of over 50 countries, Australia’s global brand has been ranked as ninth in the world.

And while that’s not number one, it’s still pretty good. But first things first, what actually is a brand ranking?

The brand ranking is a result of the Anholt-GfK Nation Brands Index study, which gives countries a Brand Index.

The Anholt-GfK Nation Brands Index helps countries governments, organisations and businesses not only understand and measure a national image and reputation, but ultimately build a strong one.

A brand ranking is based upon people, governance, exports, tourism, culture and heritage and investment and immigration – all combines to measure the power and quality of a country’s ‘brand image’. Check out this super helpful diagram:

NBI

To get the top 10 (and the other 40) rankings, GfK conducted 20,185 interviews online in 20 panel countries, which help measure global perceptions of each country.

Vadim Volos, GfK’s Senior Vice President of Social & Strategic Research, explained the purpose behind the Brand Index, according to Business Wire

“Nations are able to influence global perception of their national brand by promoting positive aspects that drive up areas such as inbound tourism and investment.

“Our Nations Brand Index allows our clients to understand where – and why – their nation stands in terms of their current image, momentum and potential. And this in turn, shows them where they need to focus, to build an increasingly stronger nation brand,” he said.

The US fell from first place to sixth this year, and according to Professor Simon Anholt, who created the NBI study in 2005, it’s most likely a result of the government.

“The USA’s fall in the ‘Governance’ suggests that we are witnessing a ‘Trump effect’, following President Trump’s focused political message of ‘America First’,” he said.

Heres the full list of the 2017 rankings versus the 2016 rankings:

Screen Shot 2017-11-27 at 12.05.28 PM

But whilst America is lacking in the ‘governance’ section of the survey, they’re coming second for exports and culture.

Meanwhile, Australia is ranked second for it’s friendly faces and fifth for it’s government.

NBI_flags_graphic

Germany scored in the top five for all categories except tourism, and Canada had the top score for governance, people and immigration and investment.

We’re betting on Australia rising up the ranks in the future, though.


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

News

SA and NSW hospitality sector call for easing of COVID restrictions

The hospo sector is looking to party at full capacity and who can blame them, it’s been nearly two years since the staff at Travel Weekly were crowded in a sweaty nightclub at 2am mentally preparing for the next day’s debilitating hangover.

Share

CommentComments

Cruise

Swan Hellenic cruise ship helps rescue researchers in Antarctica

The British cruise company has ventured into the rescue game with this heroic act and rumour has it they’re now considering hiring the team that saved the Thai boys soccer team in 2018.

Share

CommentComments

Aviation

“The measures have not worked”: IATA urges governments to remove all travel barriers

The association has called for an end to the nearly two-year reign of restrictions that have all but crushed the travel industry, including eliminating quarantine restrictions for non-vaccinated travellers.

Share

CommentComments

Aviation

World’s first Winery Airline to launch with free seats for struggling tourism workers

Fancy flying with an airline where getting sloshed is encouraged, rather than frowned upon? These Kiwi masterminds have got just the ticket.

Share

CommentComments

Tourism

AGENT GUIDE: How to carryout a sustainability audit on your travel products

by Emily Fletcher

Want to reassure your clients that their trip won’t cost the planet? Here’s how you can put their minds at ease.

Share

CommentComments

Wholesalers

Aussies encouraged to ‘Feel new, renew yourself’ in new collab between RedBalloon and DNSW

If all goes to plan, this new campaign will get Aussies keen to pump some much-needed funds into the domestic tourism market.

Share

CommentComments

News

Loophole discovered in WA quarantine requirements for international arrivals

Travellers looking to avoid hotel quarantine in Western Australia can now sneak in round the back. But why would you? Who doesn’t love the little shampoos and soaps they give you?

Share

CommentComments

News

Britain scraps all COVID travel tests for UK entry

Travellers to the UK will no longer be greeted with a PCR test shoved up their nose, just the usual array of commotion and disarray that we all miss about travelling.

Share

CommentComments

Wholesalers

BREAKING: Intrepid grows US tours by 400 per cent with new acquisition

The tour operator has been busy using its downtime to accelerate investment in this massively popular sector.

Share

CommentComments

Cruise

Travel Agents

Travel agents’ national day of action highlights cruise industry struggle

Travel agents took to the streets earlier this week, just like they did in the ’60s but with far less groovy outfits, little to no Jimi Hendrix music, and not a ‘jazz cigarette’ in sight.

Share

CommentComments

Wholesalers

Intrepid employees given choice to work on public holiday, Natalie Kidd explains why

As many Australian’s took to the streets yesterday, in both protest and celebration, a few companies chose a different approach: business as usual. Here’s why.

Share

CommentComments

Aviation

Spritz of Australia: Qantas gets its own signature cocktail

The national carrier now has a delicious spritz available on its overseas flights, just in case you’re looking for a new way to get hammered at 36,000 feet.

Share

CommentComments