Expedia’s Travel Agent Affiliate Program (TAAP) has become a preferred supplier for the Australian Travel Agents Co-operative (ATAC) under a new agreement between the two parties.
Michelle Emerton, general manager of the ATAC, said the new agreement came after a number of the group’s members expressed their interest in using the Expedia TAAP platform.
“Many members have been trialling Expedia TAAP for some time now and affirmed it’s a great platform for their business,” she said.
It was only last month that Expedia TAAP celebrated its 11th anniversary since launching operations in Australia and New Zealand.
The platform supports over 35,000 travel agencies across 30 markets, reinforced by locally-based teams. The platform includes 1.6 million properties across more than 200 countries, plus thousands of activities, attractions, transfers, and car rental options globally.
Stuart Udy, director of retail distribution for Australia and New Zealand at Expedia, said: “We are delighted to partner with ATAC and look forward to working closely with them as our industry recovers.
“We have long-considered ATAC to be a highly-regarded group in the local industry, and we are thankful for their confidence in Expedia TAAP.
“What’s most satisfying is that the relationship sparked from members’ recommendations for ATAC and Expedia TAAP to work more closely together.”
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