Australia looking to hook international visitors

Australia looking to hook international visitors

Tourism Australia will entice international visitors with the bait of fishing experiences.

Speaking at Australia Tourism Exchange on the Gold Coast today, Tourism Australia managing director John O’Sullivan said the fishing collectives are a set of experiences focused towards the premium consumer, and are an “untapped tourism potential.”

“Some 5 percent of visitors currently come to Australia for a fishing experience, and it fits in nicely with the experience, premium and aquatic focus of Tourism Australia,” O’Sullivan said.

That is approximately 315,000 international visitors that tried their hand at fishing.

O’Sullivan added the tourism board is not only focused on enticing first time visitors, but then getting them to come back again.

To do this, TA will continue to drive a positive, genuine, innovative, commercial and united approach, while engaging in using advocacy like Attenborough (some 900 media stories worth more than $5.3M), Redzepi (Noma Australia 10 week residency 1,600 stores, $23.7M in value) and Hemsworth (more than 2,000 media stories since the launch worth $54M in value).

Partnerships with key airlines to bring visitors into Australia will remain a focus, adding to the combined effort to continue with partners such as Alibaba and Expedia.

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