Aussie supermodel on board with Qantas

Aussie supermodel on board with Qantas

Our home-grown carrier is teaming up with another Aussie favourite to bring a touch of style to Qantas customer experiences.

International supermodel and businesswoman Jessica Hart will become a Trend Consultant to Qantas, with the arrangement putting Hart to work on projects that benefit Qantas Frequent Flyers, drawing on her knowledge of global fashion and lifestyle trends.

The first of these projects will see Qantas and Hart work with Australian scarf designers Bird and Knoll to nominate a destination that “Feels Like Home” off the back of the recent Qantas advertising campaign.

The destination will be photographed and produced into a limited edition exclusive Bird and Knoll scarf.

Qantas Group’s executive for brand, marketing and corporate affairs Olivia Wirth said the airline is keen to ensure it continues to innovate when it comes to travel and style.

“Qantas has a long history of being fashion forward, from our early uniform designs to our current Martin Grant designed outfits, our Kate Spade amenity kits and our award-winning Marc Newson designed Lounges and aircraft interiors,” Wirth said.

“Jessica will bring a fresh eye to some terrific initiatives we are looking at and bring extra style to the Qantas travel experience, starting with the exclusive Bird and Knoll scarves.”

“While the scarf is the ideal fashion travel accessory, it will also promote the unique beauty of Australia, and as the country’s national carrier, we take great pride in flying the flag for home-grown fashion designers, destinations and talent.”

Credit James Morgan

Hart said she has spent her fair share of time in airport lounges and on Qantas aircraft flying around the world, and is excited to combine her love of flying with her love of fashion.

“Having travelled as much as I have to so many cities, I can honestly say it has inspired my sense of style,” she said.

“I love expressing myself through fashion and I believe style evolves as a result of different experiences and travel is a gateway to those experiences.

“I am really excited about partnering with Qantas. Contributing to travel style is something I have always dreamed of so I am excited it’s becoming a reality. I already have a number of ideas I can’t wait to share with the Qantas team.”

The Bird and Knoll Jessica Hart “Feels Like Home” scarf will be launched in September, retail for $298 and will be available through Bird and Knoll stockists including David Jones, as well as through Qantas.com.

Photo credit: James Morgan

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