Aussie representatives made their mark at Australia Marketplace North America

Aussie representatives made their mark at Australia Marketplace North America

Aussie tourism representatives headed to North America recently to rebuild relationships with travel agencies and tour operators with Australia Marketplace returning to the US for the first time since 2019.

The event, held in Los Angeles from 7 to 9 August 2022, included two days of pre-scheduled appointments for about 200 buyers and sellers in attendance, as well as evening networking opportunities.

Minister for trade and tourism, Don Farrell, who attended the opening of Australia Marketplace North
America, said the event was a chance to promote Australia as a tourism destination in a key market.

“The two-day event hosted by Tourism Australia provides Australian tourism industry leaders with the opportunity to connect directly with travel agencies and tour operators in North America,” Farrell said.

“The US was Australia’s third largest source market for international visitation and the second most valuable for spend, with 818,000 Americans travelling to Australia in 2019 and spending $3.9 billion.”

Tourism Australia managing director, Phillipa Harrison, said the connections Australian tourism operators form at Australia Marketplace are more important than ever before, as we emerge from the pandemic.

“Australia Marketplace provides our tourism operators with the opportunity to establish business relationships with key qualified travel agencies and tour operators from North America,” Harrison said.

“These connections are so vital for the Australian tourism industry, as we look to rebuild after being one of the hardest hit sectors by the COVID-19 pandemic.”

“We know the recovery will take time but we want to get back to those pre-COVID levels as quickly as possible and North America will play a central role in that. In 2019 Australia welcome more than one million visitors from the US and Canada.”

Tourism Australia regional general manager for North America, Chris Allison, said Australia Marketplace, at the Westdrift Hotel Manhattan Beach, was the first time the event had been held since the start of the pandemic.

“It was an opportunity to remind the US and Canada that Australia is open for business and there has never been a better time to ‘Come and Say G’Day’,” Allison said.

“The event attracted key tourism leaders from both the US and Australia and the relationships and future business it will create will be vital for the Australian tourism industry in the future.”

Key US tourism industry leaders in attendance included Travel Answers Group president Kirk Demeter, Signature Travel Network president Alex Sharpe, Flight Centre Americas president Charlene Leiss, The Travel Corp president Brett Tollman, and Qantas sales North America VP Dave Thomas.

Key Australian tourism leaders travelled to Los Angeles for the event included Experience Co CEO John O’Sullivan, Voyages Indigenous Tourism CEO Matt Cameron-Smith, Ultimate Winery Experiences CEO Kate Shilling, YHA CEO Paul McGrath, Baillie Lodges COO Craig Bradbery, and Virtuoso Senior Vice President Michael Londregan.

Tourism Australia is also planning future Australia Marketplace events in other key tourism markets, with events planned in Japan/South Korea in September and in UK/Europe in November.

Latest News

  • Aviation

Senior management at Air India expected to keep jobs after Vistara merger

The Tata group is likely to retain the senior management of full-service airline Air India after its merger with Vistara, according to an Economic Times report. The report said Campbell Wilson will continue as CEO of Air India, while Nipun Aggarwal be chief commercial and transformation officer of the merged entity, while Sanjay Sharma will […]

  • Food & Beverage

PARKROYAL Melbourne Airport launches Asian-Australian fusion menu

The newly refurbished PARKROYAL Melbourne Airport unveils a new Asian-Australian fusion menu for the onsite all-day dining Airo Restaurant. The menu debuts alongside the restaurant’s refurbishment and offers travellers a delicious selection while enjoying comfortable and stylish surroundings. It was created by PARKROYAL Melbourne Airport’s executive chef Jee Whan Lee with the goal of bringing […]

  • Cruise

HX names Alex McNeil as inaugural chief expedition officer

HX (Hurtigruten Expeditions) has announced that Alex McNeil will take on the newly created position of Chief Expedition Officer (CXO). This new C-suite role underscores HX’s commitment to immersive adventure travel, enhancing its legacy of almost 130 years in expeditions. As CXO, McNeil will oversee all aspects of HX’s global itinerary and expedition experience. His […]

  • Aviation
  • Technology

SITA wins Heathrow Airport’s confidence with contract extension for network infrastructure solutions

Global leader in air transport technology, SITA, signed a five-year extension with Heathrow Airport to support its vast and growing network infrastructure. The agreement sees SITA providing a wide range of network, telecommunications, and connectivity services, while introducing innovative new solutions to business operating within Heathrow. SITA has built a strong relationship with Heathrow since […]

  • Destinations
  • Events
  • Exhibitions

South Eveleigh announces winter series for August

Australia’s premier technology precinct, South Eveleigh, celebrates winter with a month-long series of community-focused and immersive experiences from 5 to 31 August 2024. The winter series programs aim to fuse entertainment, technology, education, food and beverage, and social responsibility. Portfolio manager for Mirvac, Jamie Toko, said the engaging four-week series will showcase South Eveleigh as […]

  • Events

Hilton Melbourne Little Queen Street partners with Royal Botanic Gardens’ Lightscape show

The Hilton Melbourne Little Queen Street has announced a partnership with the renowned Royal Botanic Gardens Victoria, and its dazzling light show, Lightscape. The partnership looks to take guests to experience the light, nature, and wonder of the stunning display with a special hotel package. Lightscape promises to transform the Botanic Gardens after dark with […]

  • Hotels

The Rox Hobart offers premier venue for chic and intimate wedding celebrations

Known for providing boutique accommodations that offer a uniquely Tasmanian immersion, The Rox invites couples to experience its intimate charm for small wedding celebrations. The Rox Penthouse boasts 211sqm of self-contained opulence that features two bedrooms, two bathrooms, and can accommodate up to six guests. It also has indoor and outdoor spaces, including a rooftop […]

  • Travel Agents

New class of emerging leaders starts ATEC’s 2024 ELITE program

The Australian Tourism Export Council (ATEC) has launched its 8th Emerging Leaders of Inbound Tourism Excellence (ELITE) program, the latest round to begin a journey to join more than 170 graduates. This year’s cohort of 30 comes from across all states and territories and represents the largest group since the program’s inception in 2015. “ATEC […]