ATE boosts Sydney tourism by $10 million

ATE boosts Sydney tourism by $10 million

The NSW tourism and events industry is set to receive a $10 million boost this week as Sydney dresses up and plays hosts to the country’s largest annual tourism trade event, the Australian Tourism Exchange (ATE).

The event saw more than 700 travel wholesalers and retailers (buyers) from 548 companies from Asia, the Americas, Continental Europe and the United Kingdom meet and do business 555 Australian tourism businesses.

The immediate economic benefits of hosting ATE in Sydney include an immediate injection of $10 million in to the local economy during the week of the event.

In the longer term, ATE will assist the Australian tourism industry to reach its Tourism 2020 goal of growing overnight expenditure to more than $115 billion annually by the end of the decade.

Tourism Australia Managing Director John O’Sullivan said it was a great time to be hosting ATE in Sydney.

“The connections made at ATE help deliver around three million visitors each year, spending up to $8.5 billion whilst they are here, thereby helping to further grow our visitor economy,” he said.

“Holding ATE at the newly opened $1.5 billion ICC Sydney is also timely as it is one of many new infrastructure developments that is encouraging unprecedented investment in the city’s hotel sector.”

“The economic impact of ATE is significant and will directly help to bolster Australia’s inbound tourism sector, which is already experiencing record growth in international visitor numbers as they exceed more than eight million in 2016 and $39 billion in visitor expenditure,” O’Sullivan said.

“As many as 50,000 business appointments are held during ATE, providing an invaluable opportunity for Australian tourism businesses to connect with key international travel wholesalers and retailers responsible for putting Australian holidays in the hands of consumers in our key overseas markets.”

NSW Minister for Trade and Industry, Niall Blair said the four-day event secured by the NSW Government, attracts more international delegates than any other trade show held at ICC Sydney since its opening in December 2016.

“This week ICC Sydney will illustrate what it was built to do, and that is to lure visitors from across the globe to NSW for convention and exhibition business, while boosting the State’s economy,” Blair said.

“ATE will host more than 130 buyers from Greater China, our fastest growing and largest inbound visitor market, providing the NSW tourism industry with the chance to capitalise on the many opportunities presented by this lucrative market.

“Sydney is undisputedly the gateway to our great State and has the country’s most spectacular and iconic attractions, making it the first choice for international travellers.

“We look forward to welcoming delegates to NSW this week and profiling our unique accommodation, spectacular food and wine, and beautiful surrounding rural and regional areas.”

ATE brings together Australian tourism businesses, tourism wholesalers and retailers from around the world through a combination of scheduled business appointments and networking events. ATE is being held through to 18 May 2017 at the ICC Sydney.

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