INTRO Travel has released a new marketing campaign that’s unlike anything Travel Weekly has ever seen.
With the overarching message of ‘Everyone is an Explorer’, the longer-form video by INTRO Travel that heads the campaign showcases travel as more than visiting beautiful destinations.
Bryce Collins, brand manager at INTRO Travel, said the campaign aims to make travel about more than visiting “beautiful destinations”.
“We know that for many young people, travelling can seem like you are stepping out of the familiar and into a whole other world,” he said.
“We wanted to show that you’re not alone in that feeling. We believe that travel can be for anyone, that everyone can be an explorer, and you’ll be blown away when you take those first small steps out of your comfort zone and see where they take you.”
INTRO worked closely with Australian film duo Rat & Dragon to create the video that would launch this campaign, which was shot over four months in six different countries.
Moreover, they not only conceptualised the visuals, shot and edited this dynamic piece but had the unlikely task of building a realistic spacesuit from scratch, which now holds pride of place in INTRO Travel’s head office lobby in Sydney.