Are you Tahiti’s next superstar?

Are you Tahiti’s next superstar?
By Hannah Edensor


Tahiti Tourisme has launched a digital content campaign to immerse travellers in the beauty and culture of The Islands of Tahiti, and for that authentic touch, it uses real travellers to tell the story.

The campaign, called ‘Two Stories/One Mana’, premiered with the first of three video chapters filmed on-location with real couples from France and the US.

But to continue the story, Tahiti Tourisme needs a new swag of stars, and has launched a casting call for families and couples to audition online.

“The experiences of the first three couples were so inspiring, we knew we had to do sequels,” said Tahiti Tourisme CEO Paul Sloan.

“‘Two Stories/One Mana’ brings the diversity and spirit of The Islands of Tahiti to life in a new and authentic way that aims to inspire travellers everywhere to picture themselves here.

“People who are drawn to our beautiful private beaches and relaxing world-class resorts can also find amazing adventures and discover the vibrant Tahitian culture and unique French Polynesian style.”

“Two Stories/One Mana”, takes real travellers on a 10-day journey in The Islands of Tahiti and captures their experiences being engrossed in the islands’ secluded beauty, Tahitian culture, luxury and wild terrain.

Real couples and families seeking to star in Chapters 4-6 must submit an audition video by April 5.  Selected stars will be announced in late April.  In June, they will fly to The Islands of Tahiti for a filmed adventure highlighting the islands’ elegant luxury and intriguing culture and adventure.

You can watch Chapter 1 with French pair Michel and Elisabeth:

“Emphasising this powerful cultural concept brings authenticity to the brand and appeals to Tahiti’s target audience of ‘Discerning Explorers’ who want to experience a deeper, real connection when they travel,” said Greg Carson, chief creative officer of MeringCarson, the agency behind the campaign.

“Highlighting Mana serves as a spiritual call-to-action for consumers to participate in the casting call or visit The Islands of Tahiti on their own.”

Chapters 2 and 3, set for release in the coming weeks, feature the Mana stories of two other real couples cast last year who also got to enjoy the islands’ intriguing duality of experiences, from “getting away from it all” in an elegant overwater bungalow, to “being a part of it all” with cultural immersion and adventure activities.

Sloan added, “For the global audition, we will again seek out real travellers who are relatable, and whose genuine experiences captured on film will resonate with people.”

“Two Stories/One Mana” marks the second phase of Tahiti Tourisme’s global brand campaign “Embraced By Mana”, which was introduced in 2016 and designed to reset expectations for The Islands of Tahiti experience and increase The Islands of Tahiti’s share of global tourism to the South Pacific.

“For the couples we hosted last year it was like the trip of a lifetime,” said Sloan. “We hope their videos inspire travellers everywhere – those who have ever wanted to visit The Islands of Tahiti for the first time or return for a new experience – to seek out and embrace their own Mana here on their next holiday.”

In addition to featured traveller videos, the campaign includes digital and print ads in the U.S. and in Canada as well as France, Italy, Australia, New Zealand, U.K, Korea, Japan, China, Spain, Germany, Belgium and Brazil.

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