The Australian Open (AO) may look a little different this year, but one thing remains the same: APT is once again sponsoring Channel Nine’s broadcast of the tournament.
For the eighth time in a row, the travel company has thrown its support behind the major tennis tournament, which kicks off on 8 February, and coincides with the launch of APT’s new ‘Live the dream’ campaign.
As part of the sponsorship, Channel Nine’s set highlights of each match will be exclusively branded with the APT logo during the AO broadcast.
This in-broadcast activity will be supported by television commercials, billboards and extended video presence on Nine’s Wide World of Sports and 9Now catch-up video.
The campaign will also feature metro press in addition to the key broadcast placements in the lead up to the APT pre-tournament, as well as the AO tournament broadcast itself.
APT is using its platform as a sponsor to remind Aussies that now is the time to book their next holiday, with campaign assets available for travel agents via ATG Connect to share with clients.
“We are excited to announce our ongoing partnership with the Australian Open and to share the message that Australia is open again at a time when we are finally able to make travel plans,” APT Travel Group’s general manager of marketing and digital, Vanesa Russack, said.
“Our broadcast sponsorship and our ‘Live the dream’ campaign celebrates a return to domestic travel and all the amazing destinations right here in Australia, and will build on the success of our previous years’ involvement with the AO as a successful campaign in driving enquiries and sales to our agent partners.
“We know Australians are eager to get back out there and our promotional activities around this large-scale event will only strengthen this consumer sentiment.”
Featured image source: iStock/kokkai