Hotels

Aman launches perfume brand inspired by its lush locations

Providing proof that 2020 is truly the year of the pivot, global resort chain Aman has released its own line of perfumes.

It’s not the company’s first foray into the cosmetic industry. In 2018, the company released its own line of lotions and potions called Aman Skincare, followed by the arrival of its wellness supplement brand, SVA, in September this year.

This month saw the launch of Fine Fragrances, a range of scents designed to represent the character of destinations in Aman’s portfolio.

The inaugural collection includes five 50-millilitre eau de parfums which provide a “sensory journey” to remind travellers of their time spent at the resorts.

Created by master perfumer Jacques Chabert, the collection launches with five gender-neutral scents that not only aim to transport fans but provide a pathway to welcome new potential guests to the Aman brand.

Vladislav Doronin, chairman and CEO of Aman, said: “The otherworldly locations, the unique experiences and the connection with the landscape play a role in this feeling that is difficult put into words.

“In launching Aman Fine Fragrance, I feel that we have answered the call of our most devoted guests who have personally expressed their desire for such a range, and I hope that, in turn, we can evoke contented memories of time well spent in our destinations.”

The first five fragrances are Vayu, Ayom, Umbr, Zuac and Alta, which are inspired by Thailand, Indonesia, Italy, Morocco and New York, respectively.

Available online via the Aman Shop and in the resort boutiques, the five scents are ready to order now, with two more set to launch in Spring 2021.

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