Amadeus introduces AI technology to modernise hotel business

Robot assistant on modern hotel / office reception.
Edited by Travel Weekly

    Travel technology provider Amadeus has partnered with Microsoft to bring the power or AI to simplify hoteliers’ ability to search and understand business intelligence.

    Amadeus plans to incorporate Gen AI into an innovative new chatbot for its business intelligence suite, debuting with Agency360+.  The chatbot is powered by the Azure OpenAI Service and builds on the partnership between the two technology companies.



    In addition to providing access to comprehensive travel agency and corporate booking data available on the platform, hoteliers can use the new chatbot, Amadeus Advisor, to enter complex data requests and get quick answers in natural language.

    Another benefit of applying Gen AI is its ability to instantaneously collect in-depth level of insight to speed-up complex data analysis for better strategic business decisions. Its simplicity also allows less technical staff or novices access to access to information simply by entering a chatbot search and utilizing the findings accordingly.

    “We are excited to collaborate with Amadeus on this innovative experience powered by AI, that leverages both Amadeus’s deep expertise in travel and hospitality and Azure OpenAI Service capabilities,” Microsoft managing Director travel, transport & logistics, Julie Shainock, said.

    Julie Shainock.

    “Amadeus Advisor now offers a more intelligent experience to hoteliers around the world, accelerating real-time decision-making and their operational efficiencies. This is a new step in our strategic partnership with Amadeus aiming at driving innovation together and building the future of travel.”

    Amadeus Business Intelligence and Data Solutions, Michael Yeomans, added: “At Amadeus, we are committed to innovation as we work to shape the future of hospitality technology, and the Amadeus Advisor chatbot powered by Azure OpenAI Service is a great example of this ambition coming to life.

    “This is a transformational step forward in our offering to provide more intelligent and responsive technology, an improved user experience, and remove the need for hoteliers to manually comb through data. The tool quickly presents complex information in a simple and easy-to-understand format, freeing up time for hoteliers to focus on more strategic initiatives that drive revenue.”

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