Air NZ to invest "significantly" in Aus market

Air NZ to invest "significantly" in Aus market
By admin


Air New Zealand will “substantially” reposition itself in the Australia market as part of a strategy update.

With Australia considered a “core part” of the airline’s revenue base, Air NZ plans to “redefine” its local market strategy, chief sales and commercial officer Cam Wallace said.

“We have ambitious growth targets through to FY20, including the need to achieve significant long-haul growth from this region in the face of some strong competition,” he said.

“To achieve this growth we will be adopting a state by state strategy and investing significantly in Victoria, South Australia, Queensland, New South Wales and Western Australia.”

In line with these plans, the airline will create a new regional general manager Australia role, with additional resourcing under review.

“The Australian steering committee has been working closely with the Strategy team to redefine the Australia market strategy making this a really exciting time to be working in our Australia business,” Wallace said.

The overall goal is to establish Auckland as an “Australasian hub” for long haul traffic, he continued.

Latest News