Aviation

Air France ‘millennial’ airline is a “rooftop bar” + more

Hannah Edensor

“Joon, also an airline”, the promise of an airline that breaks with convention. This is how the newest airline on the market – for millennials only – describes itself.

Earlier this year, Air France launched Joon, an airline especially aimed at a young working clientele, the millennials whose lifestyles revolve around digital technology.

Joon starts operating medium-haul flights from Paris-Charles de Gaulle this autumn (Europe seasons), followed by long-haul flights in 2018.

“We wanted to create a direct, friendly and authentic brand,”  said Caroline Fontaine, Global Brand VP at Air France.

“The choice of this electric blue immediately illustrates this strong identity. All these elements, this innovative spirit, are portrayed in a film that introduces Joon’s brand territory.

“It depicts two flights attendants representing the fun spirit of the ‘Joon, also an airline’ experience. The soundtrack is by electro pop group Blanche Palace.”

And now, it’s revealed how it defines itself, including, ” a fashion brand, a rooftop bar, an entertainment channel, a personal assistant … and Joon does flying too!”

Sound confusing? Yeah, we thought so too. So we’ve scooped the statements on how Joon defines itself:

Joon is a rooftop bar

What? Where does a rooftop bar even go on a plane?!

No, sorry, we seem to misunderstand. Joon only promises to be like a rooftop bar. AKA, this:

“A free catering offer in the Business cabin and a new paid option in Economy. Joon will delight its customers’ taste buds with around sixty tasty treats, 20 per centof which are organic, sold on board by the crew.

Enjoy a cold drink, a few appetizers, a high-energy fruit juice, fill up with vitamins or share a snack on board a flight in Europe. In addition, Joon offers a choice of drinks free of charge at all times of the day: water, orange juice, organic Segafredo coffee and tea.”

Joon is an entertainment channel

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YouJoon will enable customers to access in-flight streaming, on their own smartphone, tablet or laptop.

Once on board, they will be able to connect directly to the Joon login portal and choose from a wide range of TV series, animated series, Web TV and kids’ programmes.

If their batteries are flat, customers can recharge their batteries with the individual USB port.

Seems pretty standard for a budget – ahem – millennial airline.

Joon is a personal assistant

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How’s this:

“Joon is a laboratory where the test and learn principle rules.”

Scientists, watch your back! Joon is comin’ for ya!

Joon’s first travel partners include:

  • TravelCar will take care of your car at Paris-CDG while you’re away and will provide you with free and fully secured parking by offering to rent it to other private individuals.
  • Airbnb Experiences invites you to enjoy an authentic travel experience. Cooks, hikers and passionate residents of their city are all waiting for you with their communities. You create your own trip.
  • Le BHV Marais has concocted a unique tour of Paris with three exclusive packages.
  • Waynabox, an exclusive partner at Joon destinations on departure from Paris, you will discover your destination just 48 hours before departure. Chose a weekend package and Waynabox will take care of everything.

Joon is a fashion designer

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“Joon is electric blue! With its chic sportswear look, the uniform of Joon’s 140 flight attendants reflects the spirit of the company,” the statement claimed.

Chanel and Louis Vuitton, eat your heart out.

The uniform is made up of classic and modern garments, with slimline trousers, sneakers, redesigned sailor stripes and a sleeveless quilted jacket. The uniforms have been designed with recycled fabrics made from plastic bottles.

Paris wasn’t built in a day. Neither was Joon …

The AlloSky Virtual Reality Headset will be available to Business customers on long-haul flights in collaboration with SkyLights. This new generation headset provides several innovations such as a high-definition screen and a diopter correction to adapt to everyone’s eyes.

It can be connected individually to each seat.

In addition, Paper Plane is reinventing the way they offer someone a travel experience, available soon. Friends, families or colleagues will be able to raise money to offer you a trip to the destination of your choice. So offering a trip as a present will be child’s play!

GIF Source: Joon


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