Technology

Agoda launches ‘Less Hassle, More Travel’ ad campaign

Online travel agency Agoda has launched its first multi-market TVC, out-of-home (OOH), digital and cross-channel advertising campaign leveraging its brand characters (aka ‘Agojis’).

The campaign, built on the brand platform ‘Less Hassle, More Travel’, kicks off in four markets: Australia, South Korea, Saudi Arabia, and Vietnam, with the first phase running until March 2020.

TV commercials with accompanying OOH executions and digital assets were developed for each market’s launch, telling a cohesive story across all touchpoints.

 

The campaign was developed by BMF Australia with support from Digitas Singapore.  Media strategy and buying was driven by Mediacom Australia, Digitas Dubai, OMD South Korea and OMD Vietnam.

Michael Kost, global director of brand at Agoda, said the Agojis are the stars of the new campaign.

“We’ve taken a very different creative approach to promote the Agoda travel platform, focusing on the relatable quality of the Agojis and the funny travel situations they encounter to help our brand stand out in this crowded accommodation and flight space,” he said.

“Consumers will experience the campaign across a range of touchpoints from their TVs to social media, our website, and even post-booking communications.”

An outdoor billboard ad for Agoda at Sydney Airport

The campaign is Agoda’s first following a September brand revamp across its website, app, social media, and various customer touchpoints.

Agoda also recently introduced a ‘Flights’ offering, as well as a swathe of other products and technology for its customers and partners.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Travel Agents

Flight Centre granted loan extension

There was reportedly a great deal of cheering and yahooing coming from Skroo’s office this morning. Discover the cause here.

Share

CommentComments

Tourism

Travelling family cop jail time over fake illness claims against tour operator

These halfwit travellers posted pics of themselves enjoying their holiday on social media, and even gave positive feedback about their trip via a survey, despite claiming to be ill.

Share

CommentComments

Destinations

Your ultimate agent guide to WA’s Margaret River region

by Sponsored by Tourism Western Australia

Have you always pretended to know everything about the Margaret River region to your clients, despite having never actually been there? Continue the facade with this.

Share

CommentComments

Hotels

Marriott to more than double all-inclusive portfolio through new deal

Just like the waistline of Travel Weekly’s editor, Marriott’s all-inclusive portfolio of hotels and resorts is expanding.

Share

CommentComments

Cruise

Meet Rob, the world’s first humanoid robotic bartender at sea

Do you live in fear that one day you will be replaced in your job by a robot? Well, if you’re a bartender on a cruise ship, sadly that day has arrived.

Share

CommentComments

Aviation

ACCC backs reauthorisation of Qantas-American Airlines alliance

It looks like Alan Joyce and Doug Parker will be buying each other anniversary gifts for the next few years.

Share

CommentComments

Wholesalers

Topdeck responds to allegations of “alarming and unscrupulous corporate conduct”

by Ali Coulton

Topdeck has come under fire from a few customers over what they are claiming to be some dodgy rebooking tactics by the Flight-Centre-owned brand.

Share

CommentComments

Destinations

REVEALED: The top-selling souvenir from every country in the world

From camel hair rugs and daggers, to marionettes and worry beads, this study has uncovered exactly which souvenirs travellers are most likely to come home with.

Share

CommentComments

Hotels

Event Hospitality & Entertainment creates new collection of independent hotels

The company has a new brand for its indy hotels to sit under, which is held up by four pillars (metaphorically speaking, of course).

Share

CommentComments

Tourism

New executive officer appointed for Cultural Attractions of Australia

Do you happen to work at Cultural Attractions of Australia and have recently noticed a fresh face wandering the office hallway? Discover their name and more here.

Share

CommentComments

Cruise

Aurora Expeditions to launch new Aussie voyages for domestic travellers

The Aussie-owned cruise company is getting ready for a new and unique domestic travel program, which will kick off in June.

Share

CommentComments

Aviation

IN PICTURES: Virgin Australia unveils “lounge of the future” at Adelaide Airport

Much to Travel Weekly’s disappointment, the new lounge doesn’t feature robot butlers. However, it does have plenty of bright greenery and ambient lighting.

Share

CommentComments