Online travel agency Agoda has launched its first multi-market TVC, out-of-home (OOH), digital and cross-channel advertising campaign leveraging its brand characters (aka ‘Agojis’).
The campaign, built on the brand platform ‘Less Hassle, More Travel’, kicks off in four markets: Australia, South Korea, Saudi Arabia, and Vietnam, with the first phase running until March 2020.
TV commercials with accompanying OOH executions and digital assets were developed for each market’s launch, telling a cohesive story across all touchpoints.
The campaign was developed by BMF Australia with support from Digitas Singapore. Media strategy and buying was driven by Mediacom Australia, Digitas Dubai, OMD South Korea and OMD Vietnam.
Michael Kost, global director of brand at Agoda, said the Agojis are the stars of the new campaign.
“We’ve taken a very different creative approach to promote the Agoda travel platform, focusing on the relatable quality of the Agojis and the funny travel situations they encounter to help our brand stand out in this crowded accommodation and flight space,” he said.
“Consumers will experience the campaign across a range of touchpoints from their TVs to social media, our website, and even post-booking communications.”
The campaign is Agoda’s first following a September brand revamp across its website, app, social media, and various customer touchpoints.