Hotels

Accor and Amadeus team up to grow hospitality business intel

Accor has expanded its strategic partnership with Amadeus with the inclusion of Demand360 to support its hoteliers in successfully navigating COVID-19.

As the pandemic continues to create uncertainty, hotels can no longer rely on historical references and past data to build their revenue strategies. According to Amadeus, Demand360 provides comprehensive, forward-looking market data to the hospitality industry.

The program gathers intel from more than 30,000 global data providers including hotels and alternative accommodation to provide insight into one year of occupancy data to help improve decision making, maximise distribution strategies and increase revenue per available room as well as local market share.

With this new agreement, Accor will recommend Demand360 for use in its properties and work with Amadeus to increase adoption across the organization’s brand portfolio, which includes more than 5,000 hotels and 39 brands across 110 countries.

“By deepening our relationship with Amadeus for this unique business intelligence solution, our hoteliers will gain visibility into their specific markets and be able to use the data to tailor their revenue strategy and stay ahead of the competition,” said Béla Nagy, senior vice president of revenue strategy and performance at Accor.

“Demand360 data will also provide our corporate team key insights into our brand performance, as well as support our overall demand generation and distribution strategies.”

Jan Tissera, head of international for Amadeus’ hospitality unit, said:  “Our expanded relationship with Accor reconfirms that our business intelligence solution is best-in-class and delivers essential insight into market performance, enabling strategic business decisions in today’s rapidly changing environment.

“We’re proud to have Accor join industry-leading brands alongside thousands of independent hotel properties across the globe to participate in the Demand360 program. We look forward to collaborating during the rollout, as well as supporting corporate-level business decisions moving forward.”

The news comes after French newspaper Le Figaro reported that a potential merger between Accor and its British rival Intercontinental Hotels Group is on the cards.

If a merger of the two was to eventuate, it would knock Marriott off its perch as the world’s largest hotel group.


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Cruise

Financial woes force river cruise line Pandaw to fold

by Huntley Mitchell

In very sad news, Pandaw has been forced to shut down its river cruise operations after being at the mercy of the spicy cough.

Share

CommentComments

Destinations

Tourism Australia chair Bob East steps down

Bob East’s EA is currently breathing a sigh of relief after the industry veteran stepped down from one of his many board roles.

Share

CommentComments

Aviation

Virgin Australia shows off its flair in wonderfully fun campaign

It’s been so long between trips that Travel Weekly’s editor is even pining for departure delays, overpriced drinks and soggy inflight sandwiches.

Share

CommentComments

Destinations

Fill your clients’ hearts with Ireland

For agents looking to sell Ireland, this article is like a pot of gold at the end of a rainbow. You may even feel luckier after reading it.

Share

CommentComments

Hotels

IHG continues Victorian expansion with Holiday Inn Dandenong

The hotel company is continuing to conquer suburban and regional Victoria with this latest signing. However, that’s not to say its efforts involve tanks or cavalry soldiers in funny hats.

Share

CommentComments

Technology

BBC Global News unveils its very own online travel marketplace in Australia and NZ

The UK media giant wants a bigger slice of the travel pie, and is heading Down Under to get it.

Share

CommentComments

Destinations

Tasmania reveals reopening date to Australia’s mainland

The Apple Isle is getting ready to throw open its borders, which is sure to have mainlanders throwing their hands up in the air and yelling ‘yahoo!’

Share

CommentComments

Aviation

International carriers set Aussie return dates, as Qantas brings forward overseas restart for Melbourne

The increased clarity around border openings as Australia’s vaccinated population grows has given overseas airlines the opportunity to set return dates, with a spate promising to return earlier than expected.

Share

CommentComments

Destinations

WATCH: Destination NSW launches spectacular ‘Feel New’ campaign

Featuring some very flash TV spots, the campaign highlights the state’s natural and cultural offerings, and it’s pretty bloody captivating.

Share

CommentComments

Hotels

Intrepid to open “hybrid hotels” across Australia and NZ through new joint venture

Intrepid has taken its first step into the hospitality market with the promise of some pretty snazzy hybrid hotels. Wondering what the heck a hybrid hotel is? Find out here.

Share

CommentComments

Destinations

Austria: Where culture meets scenery

Whether your clients are eager to get their culture fix, strap on their hiking boots or race down the slopes, in Austria, they can get it all.

Share

CommentComments

Travel Agents

Helloworld’s revenue and TTV soar during September quarter

For full transparency, some of these financial figures are unaudited, but let’s not let that take away from Helloworld’s strong recovery.

Share

CommentComments