Wholesalers

AAT Kings Group appoints its first general manager of sales and revenue

AAT Kings Group has announced the appointment of Kate Sorensen as general manager of sales and revenue.

The newly-created position will see Sorensen responsible for domestic and international sales, leading the group sales teams across AAT Kings’ ‘Guided Holidays’, ‘Short Breaks’ and ‘Day Tours’ as well as its ‘Small Group’ collection, Inspiring Journeys, SEIT Outback Australia, and Down Under Tours.

Sorensen joins AAT Kings Group with more than 20 years’ industry experience, and currently holds the position of general manager at SLC Representation.

She has also held senior commercial roles at InterContinental Hotels Group, Mantra Group, and Hamilton Island, and was the founder of Three Degrees Tourism Marketing.

AAT Kings Group chief executive Matt Fuller said Sorensen’s leadership experience, personality, existing relationships, and profile within the industry will be a great addition to the company.

“As well as her local contacts, Kate is well-known internationally by many of our key partners and stakeholders,” he said.

“We will be very focused on ensuring that the relationships we have forged, and the collaboration across the trade are stronger than ever.

“Kate is joining a team that is intent on demonstrating strong leadership to support Australia’s international tourism recovery, as well as ensuring we showcase our own backyard to Australian and New Zealand travellers prior to international borders reopening.”

Commenting on her appointment, Sorensen said: “I’m thrilled to take on the role with AAT Kings Group; such a well-respected brand and company to be a part of.

“I look forward to working closely and collaboratively with our partners to aid the road to recovery, and to ensure that our extensive range of world-class touring experiences in Australia and New Zealand are a ‘must do’ for any traveller.”

Sorensen will commence her new role on Wednesday.


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Destinations

This tourism ad is so weird and trippy, it’ll have you declaring “WTF did I just watch?”

Did you perhaps take an ecstasy tablet in your misspent youth? Travel Weekly warns this ad could bring it back on 15 years later.

Share

CommentComments

Technology

Sabre’s Nicole Regel promoted to regional role

Travel Weekly understands Nicole Regel is eyeing the IKEA JÄRVFJÄLLET leatherette swivel chair in charcoal after her recent promotion.

Share

CommentComments

Cruise

P&O extends Aussie cruise pause, as Pacific Adventure emerges from dry dock

Don’t let the headline fool you; this article also contains some uplifting cruise news to give sail-savvy agents a little Friday boost.

Share

CommentComments

Tourism

Travel industry veteran takes “black sheep” approach to help brands navigate COVID landscape

Trish Shepherd, the mastermind behind this new company, has assured us it’s got nothing to do with agricultural practices, as we first imagined.

Share

CommentComments

Destinations

“A wonderful spectacle”: Spain’s Tourism Minister suggests using catastrophic volcanic eruption to attract visitors

The country’s Tourism Minister is in hot water after she appeared to propose using a volcanic eruption that has destroyed hundreds of homes to lure tourists to the Canary Islands.

Share

CommentComments

Aviation

WATCH: Flight attendant promises to annoy passengers who don’t wear a mask

As you can imagine, the comment section on this TikTok user’s video was… divided, to say the least.

Share

CommentComments

Tourism

Tourism Minister says international borders will reopen by Christmas “at the latest”

by Ali Coulton

Dan Tehan has urged states to stick to the national plan and encouraged Aussies to “roll up their sleeves”.

Share

CommentComments

Hotels

IHG’s Leanne Harwood elected first-ever female president of the Accommodation Association

Hospo industry veteran Leanne Harwood is back in the headlines, and this time it’s about her very deserving new role.

Share

CommentComments

Aviation

Passenger claims flight attendant told her to glue a mask to her distressed toddler’s face

A mother has taken to social media to call out a flight attendant who she claims gave her a rather distressing ultimatum.

Share

CommentComments

Travel Agents

Strong take-up of AFTA membership continues

If the current demand for AFTA membership is anything to go by, there’s a lot of confidence that agents can clear the remaining pandemic hurdles.

Share

CommentComments

Cruise

“This is a moment of real celebration”: Celebrity Edge is finally heading Down Under

The champagne corks are popping and the party pies are in the oven at Celebrity Cruises HQ following this big bit of news.

Share

CommentComments

Destinations

New research ranks Sydney and Melbourne among the world’s 10 safest cities

With safety weighing heavily on the minds of many travellers during this time, it seems that Aussies jaunting domestically have lucked out.

Share

CommentComments