Wholesalers

AAT Kings Group appoints its first general manager of sales and revenue

AAT Kings Group has announced the appointment of Kate Sorensen as general manager of sales and revenue.

The newly-created position will see Sorensen responsible for domestic and international sales, leading the group sales teams across AAT Kings’ ‘Guided Holidays’, ‘Short Breaks’ and ‘Day Tours’ as well as its ‘Small Group’ collection, Inspiring Journeys, SEIT Outback Australia, and Down Under Tours.

Sorensen joins AAT Kings Group with more than 20 years’ industry experience, and currently holds the position of general manager at SLC Representation.

She has also held senior commercial roles at InterContinental Hotels Group, Mantra Group, and Hamilton Island, and was the founder of Three Degrees Tourism Marketing.

AAT Kings Group chief executive Matt Fuller said Sorensen’s leadership experience, personality, existing relationships, and profile within the industry will be a great addition to the company.

“As well as her local contacts, Kate is well-known internationally by many of our key partners and stakeholders,” he said.

“We will be very focused on ensuring that the relationships we have forged, and the collaboration across the trade are stronger than ever.

“Kate is joining a team that is intent on demonstrating strong leadership to support Australia’s international tourism recovery, as well as ensuring we showcase our own backyard to Australian and New Zealand travellers prior to international borders reopening.”

Commenting on her appointment, Sorensen said: “I’m thrilled to take on the role with AAT Kings Group; such a well-respected brand and company to be a part of.

“I look forward to working closely and collaboratively with our partners to aid the road to recovery, and to ensure that our extensive range of world-class touring experiences in Australia and New Zealand are a ‘must do’ for any traveller.”

Sorensen will commence her new role on Wednesday.



SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Tourism

Travel industry stalwart dominates World Spirit Awards with gin championing Aussie landscapes

If delicious gin, supporting Aussie businesses and promoting domestic travel are relevant to your interests (and we should hope all three are) this one is for you.

Share

CommentComments

Wholesalers

Travel veteran launches unique tour operator

Travel industry veteran and former tour leader Kristina Wilson has launched her very own tour operator, offering trips with a twist.

Share

CommentComments

Events

Travel DAZE speaker Anna Marsden from Great Barrier Reef Foundation chats purposeful travel

We caught up with Anna Marsden to discuss purposeful travel, saving coral reefs, and unwinding on a nice long haul flight.

Share

CommentComments

News

Japan to allow more group tours from next month

Japan beginning to re-open means travel fanatics can stop living vicariously through manga comics and start downloading their favourite anime for the nine-hour flight.

Share

CommentComments

Aviation

WATCH: United Airlines worker brawls with former NFL player

We would never condone violence, but we think if you’re going to fight a passenger maybe pick someone who isn’t a former athlete next time.

Share

CommentComments

Aviation

Qantas cuts capacity, hints at fare rise in response to fuel prices

Has the prospect of spending $2.50 a litre on petrol this week got you in hysterics? Qantas can relate.

Share

CommentComments

Travel Agents

Flight Centre taps Melissa Elf as MD for corporate travel division

After a quarter of a century in the travel industry, Elf is taking over Flight Centre’s corporate travel arm. No word yet on who is taking the legs.

Share

CommentComments

Wholesalers

Dennis Bunnik crashes Europe tours to celebrate restart of summer season

The joint-CEO of Bunnik Tours has joined travellers for a quick jaunt to Europe, because who says clients are the only ones who get to enjoy the travel restart?!

Share

CommentComments

Hotels

DayAway lands in Australia

The online booking site is here to show Aussies that you no longer have to trawl through your travel a directory for somewhere to stay.

Share

CommentComments

Tourism

Catalan Tourism Board launch grand tour and announce alliance with FC Barcelona

If witnessing FC Barcelona beat some Aussies in a football game last night wasn’t enough Catalonian culture for you, maybe consider a nice tour through the Catalonian country side to really take it in!

Share

CommentComments

Hotels

Jackson Hole reveal what’s new for the Winter 22/23 season

If it’s been 2 and a half years since you’ve been skiing then Jackson Hole have you sorted with a variety of new adventures on offer this year.

Share

CommentComments

Events

Get to know one of our incredible Travel DAZE speakers, Dr. Karl! Tickets are going fast!

Travel DAZE is fast approaching and we have Australia’s most loved clever person gracing us with an incredible talk on the psychological benefits of travel.

Share

CommentComments