Wotif has joined its online rival Webjet in launching holiday packages in a move that will provide further competition for bricks and mortar agents.
Just a day after Webjet chief executive John Guscic told Travel Today it was already taking business from offline retailers, Wotif moved into the packaging arena with product to 12 domestic and short haul South Pacific destinations.
Other traditionally popular international destinations with Australians will follow.
Rather than blitz consumers with hundreds of hotel choices, Wotif said it will offer a smaller selection to avoid bamboozling the consumer. For example, in the Gold Coast 13 hotels are offered.
The launch, which has been previously flagged by the retailer, follows Wotif’s strategy under chief executive Scott Blume to expand beyond its traditional accommodation roots.
“We’ve hand-picked our best flight and hotel deals and combined them into easy-to-book holiday packages so our customers can save even more than if they booked the flight and hotel separately,” executive manager for flights and packages Helen Demetriou said.
Under the search functionality, the lowest price will be offered with consumers then having the option to upgrade to a different hotel, or change flight times.
The 12 destinations initially featured by Wotif are Melbourne, Sydney, Gold Coast, Cairns, Brisbane, Whitsundays, Perth, Broome, Hobart, Uluru, Fiji and Vanuatu, pictured.