Tourism Australia has enlisted the help of top celebrity chefs to give international food lovers a taste of Australia and stir their appetites for a trip Down Under.
Chefs recruited include India's Sanjeev Kapoor, Canada's John Placko, Hong Kong's Nicholas Tse and New Zealand's Al Brown.
As part of a global campaign to reinvent Australia as the world’s greatest restaurant, these chefs will be included in several forthcoming projects produced by Tourism Australia.
These include two episodes of ‘Cook Man’ to be filmed in Australia, which will see Hong-Kong based celebrity chef Nicolas Tse travel to Victoria and Tasmania and explore Australia’s seafood and unique cuisine; ‘Out of the World’, a film series made for Good Food Channel, that will see celebrity chef Sanjeev Kapoor visit NSW, Victoria, South Australia and Queensland, cook with local chefs and explore Australia’s produce and restaurants.
Also airing this week in the UK is new TV show ‘John Torode’s Australia’ which sees the Australian born chef retrace the flavours of his childhood growing up in Australia, meeting the people and visiting the places that shaped his early memories and passion for food.
"These shows provides a tasty appetiser for the promotion of Restaurant Australia, bringing together passionate locals, breathtaking landscapes and the freshest of produce to represent some of the unique and most distinctive food and wine experiences of our beautiful country," TA chief marketing officer Nick Baker said.
"The UK economy is picking up, the Brits are starting to travel again and we believe this show will dish up some compelling new reasons for them to make their next holiday Down Under.”
Celebrity chef John Torode in Sydney, Australia.