UK "renaissance" underway, says Trafalgar

UK "renaissance" underway, says Trafalgar
By admin


Sales of UK product are on the rise for Trafalgar, as the destination experiences a “renaissance” in the wake of last year’s Olympic Games, according to the escorted touring firm.

Managing director Matt Cameron-Smith told Travel Today that last year had seen a “slight softening” in sales of UK product because of the sporting event.

“Australians get a bit gun shy about major events,” he said, adding many had instead opted to holiday in the US.

But this year, four out of five of the firm’s top itineraries are UK-based, with Cameron-Smith attributing the popularity to the "halo effect" of the Games, the Jubilee, the royal wedding and subsequent pregnancy.

The strength of the Australian dollar against the British pound and euro is an additional driver, he added.

“There’s so much focus on the US dollar but the real value to be had is in the UK and Europe,” he said. “The reality is, it’s never been better value.”

Despite the popularity of the UK and Europe, Cameron-Smith stressed that US bookings remain strong on the back of an expanded product range.

Latest News